Jollibee Unveils Next Phase of 10th Anniversary Countdown: Partners with Make-A-Wish® Canada and Launches a Jollibee Rewards Challenge
As 10-year celebrations continue, the brand pairs community giving with exciting rewards for Canadian fans.
TORONTO, Oct. 12, 2026 /CNW/ -- Global restaurant chain Jollibee, known for its mouth-watering Jolly Crispy Chicken fried chicken, juicy Chicken Sandwiches and iconic Peach Mango Pie, is continuing its 10th-anniversary celebration across Canada. Moving into the next chapter of its 10-week anniversary celebration, Jollibee is uniting community impact with fan appreciation. The brand is also showing its love for the community by giving back and showing their commitment to being part of the local landscape through a nationwide charitable initiative with Make-A-Wish® Canada. The partnership will launch alongside a new round of "Jolly Deals" and a special Rewards challenge for digital Jollibee Rewards members.
At the heart of this milestone phase is Jollibee's commitment to spreading joy in the communities that have embraced the brand over the past decade. Through the "Buckets of Wishes" initiative, Jollibee is turning its signature chicken buckets into a vehicle for giving back, while simultaneously rewarding the loyal fans who visit their local Jollibee store every week.
Starting mid-October, fans can participate in both featured anniversary drops:
- DEAL 6: "Buckets of Wishes" for Make-A-Wish® Canada (Oct. 11 – Nov. 15) – To help grant life-changing wishes for children with critical illnesses, Jollibee will donate $1 directly to Make-A-Wish® Canada for every 10-piece Jolly Crispy Chicken Bucket sold at Canadian locations throughout the partnership.
- DEAL 5: 10th Anniversary "Jollibee Rewards Visit Challenge" (Oct. 19 – Oct. 25) – Jollibee is celebrating 10 years in Canada with a special Rewards challenge: the more you visit, the more points you earn. The first visit earns 2x points, the second visit earns 3x points, and the third visit earns 10x points.
- If you're not a Jollibee Rewards member, simply download the Jollibee App and join Jollibee Rewards. Start placing qualifying orders, and your bonus point multipliers will automatically apply with each qualifying visit!
Originally launched on September 7, the 10-Week "Jolly Deals" Countdown runs through the end of the year as a rolling series of celebratory offers and community experiences. As Jollibee moves into this second phase, fans can expect even more surprises on the horizon, including one-day-only menu deals, and festive in-store anniversary activations.
Since opening the doors to its first Canadian store in Winnipeg, Manitoba in December 2016, the brand has built a vibrant network of 28 restaurants across five provinces. The 10-week campaign serves as a heartfelt thank-you to the millions of guests who have made Jollibee a part of their everyday moments and family traditions over the last decade.
"The response to our 10-Week Countdown has been incredible, and it's all thanks to the friends and fans who have shown us so much love since day one," said Beth Dela Cruz, President, Jollibee North America. "As we celebrate 10 years in Canada, we wanted to make sure we gave that love back. Our partners at Make-A-Wish® Canada share our core value of spreading joy and creating meaningful memories. Partnering with an organization so impactful in the community feels incredibly fitting for Jollibee, and we are excited to work together to bring smiles to families across the country."
Jollibee's 10th anniversary comes at a time of record momentum for the brand in Canada. Building on its established network of corporate-owned locations, Jollibee is accelerating its nationwide expansion over the next five years through its growing franchising program--bringing signature favorites like Jolly Crispy Chicken and Peach Mango Pie to dozens of new Canadian neighborhoods.
This rapid expansion reflects Jollibee's rising global prestige. Demonstrating its expanding consumer appeal on the world stage, Jollibee was recently named to the 2026 TIME100 Most Influential Companies list and ranked among the Top 10 Industry Leaders in Food & Drink by TIME Magazine, positioning the brand for an even bigger second decade in Canada.
To stay connected to the 10-Week "Jolly Deals" Countdown, fans can follow @jollibeecanada on TikTok, @jollibeecanada on Instagram, and @jollibeecan on Facebook to see each week's featured announcement. To enter the sweepstakes and earn rewards, download the Jollibee Canada App and sign up for Jollibee Canada Rewards. For more details on Jollibee's 10th Anniversary celebrations, visit http://ca.jollibeefoods.com/canada10th.
About Jollibee Group
Jollibee Foods Corporation (PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio that includes 20 brands (the "Jollibee Group") with over 10,700 stores and cafés across 33 countries.
The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), Shabu All Day (70%), bubble tea brand Milksha (51%), and SuperFoods Group that operates Highlands Coffee (60%*) The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S., and in Botrista, a leader in beverage technology.
The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Company has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a five-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.
To learn more about Jollibee Group, visit www.jollibeegroup.com
* On September 23, 2026, the Jollibee Group entered into an agreement to sell an 11% interest in the company that owns Highlands Coffee, subject to closing conditions.
SOURCE Jollibee
Simran Hussain, Ogilvy, [email protected]
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