Media Alert/Photo Opportunity - NHL Superstar Alexander Ovechkin and CCM Bring Together Sports and Style at Official Launch of New Designer Streetwear

    TORONTO, May 29 /CNW/ - Be one of the first in the world to see the NHL's
hottest hockey star unveil his line of designer apparel before it hits store
shelves, exclusively at Pro Hockey Life. Join Hart Trophy nominee,
Alex Ovechkin as he hosts one of the most exclusive parties of the year at one
of Toronto's hottest venues. One-on-one interviews and photo opportunities
available with:

    -   Alex Ovechkin - Washington Capitals
    -   Roger Edwards - Toronto-based, international award-winning designer
    -   Some of Canada's most beautiful models showcasing the new line

    WHAT:  Ovechkin Unveils Streetwear Clothing Line - VIP Cocktail Party

    WHEN:  Wednesday, June 11, 2008

           Red carpet begins - 7:00 pm
           Unveiling and Opening Remarks - 8:00 pm
           Evening concludes - 9:00 pm

    WHERE: Spice Route, 499 King Street West, Toronto

    RSVP:  Before June 9th

For further information: To RSVP before June 9, contact: Meghan Neufeld,
High Road Communications, (416) 644-2278, mneufeld@highroad.com; or Lisa
Libin, High Road Communications, (416) 644-2237, llibin@highroad.com