Zurich leadership conference to focus on competitive advantage

    FT. LAUDERDALE, FL, Feb. 16 /CNW/ - Zurich American Insurance Company
will host a two-day Leadership conference for its leading North American
executives on February 19-20 in Chicago.
    The keynote for this conference on February 20 will be Jaynie L. Smith,
author of the best selling book Creating Competitive Advantage (Doubleday,
2006). Ms. Smith will speak on how companies can achieve a higher level of
growth and market share with a focus on Competitive Advantage, and explain
that less than 10% of companies communicate their differentiation well.
    "Most companies are loaded with Competitive Advantages, but don't know
what they are," says Ms. Smith. "The surest way to increase sales, market
share, and profit margins is to uncover your company's Competitive Advantages
and to make them the foundation of your sales and marketing communication."
    Jaynie L. Smith is CEO of Smart Advantage, Inc. Her consultants have
delivered the Competitive Advantage message to a number of Zurich's strategic
business units across the United States and Canada. Ms. Smith will address the
top level senior executives at the Zurich Leadership Conference.
    In her presentation to the executives of Zurich, Smith will emphasize
that the current turmoil in the financial industry presents a tremendous
opportunity. Those companies that can differentiate themselves in a compelling
way will be able to grow without resorting to being the low cost provider.

    About Jaynie L. Smith

    Jaynie L. Smith is the founder and CEO of Smart Advantage, Inc. of Ft.
Lauderdale, Florida. Smart Advantage, Inc. is a consulting firm specializing
in helping companies uncover and communicate their Competitive Advantages. It
is the only consulting company that has developed a proprietary Competitive
Advantage process. For more information, access www.smartadvantage.com.

    About Zurich

    Zurich Financial Services Group (Zurich) is an insurance-based financial
services provider with a global network of subsidiaries and offices. Founded
in 1872, Zurich is headquartered in Zurich, Switzerland. It employs
approximately 60,000 people serving customers in more than 170 countries. In
North America, Zurich is a leading commercial property-casualty insurance
provider serving the global corporate, large corporate, middle market,
specialties, and program sectors.

For further information:

For further information: Media Contact: Brian Neff, Smart Advantage,
Inc., (954) 763-5757, bneff@smartadvantage.com

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