ZipLocal launches into the $25 billion US local online ad market

    The expansion makes Canadian company the only fully integrated, North
    American local search solution

    TORONTO, June 16 /CNW/ - ZipLocal Inc. (TSX-V: ZIP), a Canadian-based
online local search directory, today announced the US launch of
With the US market opportunity being 20 times larger than in Canada (source:
IAB Canada 2007 and IAB USA May 2008), and the company's experience and
knowledge in this sector, ZipLocal is well-positioned to expand into this
lucrative marketplace.
    "We are driving our expansion plans forward and this well-timed rollout
places us in a leadership position in the online local search space," said
Elaine Kunda, president and CEO of ZipLocal.
    An expansive US database with over 11.7 million company listings has been
incorporated into ZipLocal's current front-end user interface allowing for
rapid and seamless expansion into the US.
    With a US local advertising market estimated to reach $25 billion over
the next four years, 43 percent of which is estimated to be local paid search
(source: Marchex 2007), Kunda noted, "This is a major milestone for ZipLocal,
and we've been able to achieve it because of the foundation we've built in
Canada. The US will bring a new level of brand awareness as we become the
destination for online local searches in North America."

    About ZipLocal:
    ZipLocal Inc. (; TSX-V: ZIP) is an online directory,
providing a rich, user-defined local search experience. ZipLocal provides
relevant search results from maps, user-generated content and third-party
reviews. ZipLocal is focused on creating the most comprehensive and engaging
search experience at the neighbourhood and city-wide level.

    The securities of ZipLocal are not registered under the United States
Securities Act of 1933, as amended, and may not be offered or sold in the
United States or to, or for the benefit of, U.S. persons except in certain
transactions exempt from the registration requirements of such Act. This news
release does not constitute an offer to sell or the solicitation of an offer
to buy any securities of ZipLocal.


    This news release may contain forward-looking statements based on
management's current projections, beliefs and opinions at the date of this
news release. Actual results could differ materially from those anticipated in
the statements due to risks and uncertainties which affect ZipLocal's business
and operations. Reference should be made to ZipLocal's disclosure documents
filed from time to time with Canadian securities regulatory authorities for a
detailed description of such risks and uncertainties. ZipLocal takes no
responsibility to update forward-looking statements if circumstances or
management's projections, beliefs or opinions change.

For further information:

For further information: Cherie Cohen, ZipLocal, T: (416) 987-2152, E:

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