Zipcar Doubles Toronto's Car Sharing Population

    Celebrates milestone with 'Future of City Living' survey: 50% say gas
    prices will double

    TORONTO, June 20 /CNW/ - Zipcar, Canada's fastest growing car sharing
service, today announced that after only one year of operations in Toronto, it
has attracted more than 4,000 members.
    During its first year, Zipcar placed more than 20 different makes and
models of vehicles in 80 locations throughout Toronto. To ensure that it meets
demand going forward, Zipcar Toronto is doubling the number of vehicles in
high demand neighbourhoods like Liberty Village and the downtown core, while
adding BMWs, Mustang convertibles and MINI Cooper convertibles to further
enhance this convenient and fun alternative to car ownership.
    "When Zipcar launched its first cars in the year 2000, the iPod had not
yet been introduced and MySpace was still just an idea. With new innovations,
our lifestyles can change very quickly," says Scott Griffith, CEO of Zipcar
and guest presenter at ideaCity 2007. "Urban populations continue to grow, and
with a renewed focus on sustainable living, it's clear that city residents
will consider significant changes to grow our urban areas smartly."
    Griffith will be speaking at ideaCity on Friday, June 22 in the Health
and Wellness session. His presentation will focus on the challenges that the
world's largest cities will face to support a growing urban population and
their lifestyle needs.
    "Toronto will add more than two million residents to its metropolitan
area during the next 15 years," says Griffith. "This growth will greatly
impact the urban lifestyle for future Toronto residents as the city's
infrastructure is further challenged and demand for common resources such as
parking increases."
    To learn how Torontonians think city living will change during the next
seven years, Zipcar surveyed its members. Key findings include:

    -   50% say they expect the price of gasoline to double.

    -   45% of respondents believe it will take them 20+ minutes to find a
        parking space in the city, compared to 5% that say it takes them that
        long today.

    -   Nearly 40% said the least attractive part of Toronto city life is
        "traffic congestion," second only to "cost of living."

    -   Nearly 40% of respondents named "congestion charge" as the policy
        change that would most improve urban life.

    With hundreds of new members joining Zipcar Toronto each month, car
sharing is now firmly ensconced in the city's mainstream and continues to grow
steadily. More than 40% of Zipcar members report getting rid of a car or
deciding not to purchase one after using the service. In addition, members
also report driving less and choosing to walk, bike and use public
transportation more often, resulting in significantly less pollutants going
into the local atmosphere.

    About Zipcar

    Zipcar is the world's largest and fastest growing car sharing service,
with more than 100,000 members and 3,000 vehicles in major metropolitan areas
and college campuses, including Toronto, Vancouver, Boston, New York, Chicago,
San Francisco, Washington, DC and London, England. As a leading urban
lifestyle brand, Zipcar provides a convenient and cost effective
transportation alternative for individuals, businesses and universities in
23 cities throughout North America and the United Kingdom. For more
information, visit

For further information:

For further information: Media Contact: Sherry Lawlor, LexPR Canada,
Office: (416) 542-9140, x3366, Cell: (416) 574-0405,

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