BEIJING, Oct. 8 /CNW/ -- On October 2, the 2nd day of the weeklong
National Day holiday, Air China's painted airliner, Zijin Hao (Forbidden
Pavilion Liner), debuted. It's a twin of the Zichen Hao (Capital Pavilion
Liner) that put into service on September 19. The artwork featured on Zijin
Hao's fuselage depicts a red peony and some twigs and offshoots, and is a
reproduction of the artistic logo of the Forbidden Pavilion First Class.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080625/CNW017LOGO )
The A330-200 jumbo jet, with its ergonomic seat features, take its maiden
flight, to Hangzhou, on October 4, and will be used for Air China's flights to
Rome, Vancouver and Paris, and certain domestic routes.
It's been long since foreign carriers began painting their aircraft to
help build corporate image and contribute to branding. Paintings on fuselages
are still something new for Chinese carriers. With its ambition to become one
of the world's finest carriers, Air China has demonstrated firm commitment to
customer orientation over the years. The Company began painting its airliners
after being named the Olympics Airliner Partner, and those Olympics-themed
airliners highlighted the Company's privileged status.
Zijin Hao and Zichen Hao offer a visual representation of Air China's
high-end products -- Forbidden Pavilion First Class and Capital Pavilion
Business Class. With start-of-the-art onboard accoutrements and impeccable
service process, they round off Air China's high-end product concept from a
visual perspective. Soon, the two new painted airliners will be joined by
more, including Fenghuang Hao (Phoenix Liner), Mudan Hao (Phoenix Liner), and
Sichuan Hao (Sichuan Liner).
The payoffs of Air China's relentless effort at brand building and
product innovation are evident, and one of them is the constant increase in
the Company's brand value. With its brand valued at RMB30.212 billion, Air
China ranked 26th on the 500 Chinese Most Valuable Brand Rankings released by
World Brand Lab in June 2008. As the top Chinese carrier, the Company also
made it onto the World's Top 500 Brands list released by World Brand Lab in
A recent survey conducted by Business Traveler, an English language
travel magazine of international repute, revealed that Air China was again
honored as "The Best Chinese Carrier of the Year". The company was also
honored by Voyage magazine and www.sohu.com as "The Best Airline of the Year".
For further information:
For further information: Han Xiao of Air china, +86-10-6146-2395,
email@example.com Web Site: http://www.sohu.com