zig Launches Connection Planning Company

    'x' Adds to Agency's North American Capabilities

    TORONTO, May 1 /CNW/ -- zig, an ideas company in the MDC Partners network
with offices in Toronto and Chicago and clients including IKEA, Best Buy,
Playboy and Molson, today announced the formation of connection planning
venture, x. The business enterprise is jointly owned by zig and respected
media expert Cathy Collier, and will operate as an affiliate of the agency
under Collier's leadership to service existing and independent clients in both
Canada and the United States.

    x will work closely with clients, planners and creative teams to map the
consumer decision-making process and find the critical moments that influence
brand choice. x will then determine the right type of brand interaction,
whether it's a message, an experience or both, for each identified moment.

    "We call those key points in the journey 'x' moments," said Collier, x
President. "This sort of focused thinking is a natural addition for zig, due
to their long-standing belief in the power of ideas. The fact that the agency
won Gold and Silver Media Lions and was named the Bronze Medal winner in the
Global Media Agency of the Year competition at Cannes in 2007 - before they
even had a media platform - is a testament how well their approach aligns with
the connection planning discipline."

    "Now more than ever, marketers are stepping back to examine where money
is being spent, what is currently being done, and what can be done
differently," said Andy Macaulay, President + CEO of zig. "Our clients are
looking for new and better ways to make their marketing budgets work for them,
and this is one way we can help them do that. Cathy's depth of experience in
this area enhances our current offerings, and will maximize the impact of our
ideas for clients."

    Collier previously served as Senior Vice President and Media Director at
Cossette, where she focused on strategic, media and communications planning
for clients including Nike, Coca-Cola and Bell. During her 17-year tenure, she
contributed to the company's growth and reputation, including the building of
an independent media company with global clients. More information can be
found at xconnections.com.

    About zig
    zig is a communications company within the MDC Partners network that
creates ideas in their most powerful form. Since its inception in 1999 in
Toronto, zig has earned a reputation as one of the leading ideas companies in
Canada, which led to the opening of its first United States office in 2006.
The agency works with respected brands including Molson, IKEA, Best Buy,
Unilever, Pfizer, Sun Life and Playboy. zig has earned numerous awards and
recognition for their work from the Cannes Lions, The One Show, Clio Awards,
Art Directors Club, Communication Arts and others. For more information, visit


    Media Contact:
    Katrina Limbaugh
    Director of Communications, zig


For further information:

For further information: Katrina Limbaugh, Director of Communications of
zig, +1-312-841-1330, katrinal@zigideas.com Web Site: http://www.zigideas.com

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