Fundraising efforts tied to performance give greater meaning to athletic
TORONTO, Oct. 30 /CNW/ - Toronto Blue Jays catcher Gregg Zaun, Toronto
Raptors guard Jose Calderon and Right To Play President and CEO Johann Koss
today announced a groundbreaking fundraising program empowering athletes of
all ages to have an impact on more than just the scoreboard.
Through Right To Play's 'Make Your Goals Count' initiative, students and
amateur athletes will raise pledges based on specific athletic achievements.
By collecting funds for goals scored, laps swum or other sport-specific
targets set by teams or individual players, athletes will be able to share
their in-competition successes with children benefiting from Right To Play's
Sport For Development and Peace programming in the most disadvantaged areas of
Zaun, Calderon and Koss were joined by student athletes and staff
representatives from the University of Toronto and three Toronto-area high
schools: Crescent School, Greenwood College and Upper Canada College. These
schools, along with Edge School in Calgary, have all confirmed their
participation in Make Your Goals Count, with more than 40 teams and
750 athletes combined already committed to take part.
"Whether you're a recreational player or professional, oldtimer or
Olympian, we all enjoy striving for and achieving athletic success," said
Johann Koss, four-time Olympic gold medalist and President and CEO of Right To
Play. "Through the Make Your Goals Count initiative, athletes across Canada
can use their own positive sport experiences to benefit children who need our
help the most. We want to build on the leadership shown by these students here
with us today and have 200 teams taking part by the end of the 2007-08 school
Make Your Goals Count was inspired in part by Zaun, the Toronto Blue Jays
catcher and Right To Play Athlete Ambassador who earlier this year generously
donated $25,000 to Right To Play based on runners he threw out during the 2007
"This is a call to action," Zaun said. "We are encouraging all athletes -
at any level and any age - to collect pledges and make a difference."
Calderon was announced as an Athlete Ambassador for Right To Play last
March. During the off-season, Calderon produced and sold more than
2,000 exclusive Jose Calderon Right To Play t-shirts with net proceeds
benefiting Right To Play. He plans to continue this initiative during the
upcoming season in Toronto.
"I'm very honoured to be a Right To Play Athlete Ambassador and to be
given the opportunity to help make a difference for thousands of children
around the world," Calderon said. "Right To Play is doing terrific work on
behalf of children across Africa, Asia and the Middle East. This is an
organization anyone who loves sports should be proud to support."
Schools, individuals, minor sport teams or other sport organizations
teams can get involved in 'Make Your Goals Count' or find out more information
by visiting www.righttoplay.com/goals, or contacting Right To Play at
416-203-0190, x. 252.
About Right To Play
Right To Play uses specially designed sport and play programs to improve
health, build life skills and foster peace for children and communities
affected by war, poverty and disease. Working in both humanitarian and
development contexts, Right To Play has projects in 23 countries across
Africa, Asia and the Middle East. Right To Play is supported by an
international team of Olympic, Paralympic and professional athletes who
generously donate their time to give back through sport. For more information,
For further information:
For further information: Mark Brender, Deputy Director, Canada, (416)
203-0190, x 257, email@example.com; Simon Ibell, Athlete Relations and
Communications, (416) 203-0190 x 205, firstname.lastname@example.org