New Comedy Series Breaks Ground as First Scripted Show to Incorporate
TORONTO, Oct. 5 /CNW/ - Canadian kids will now have access to one of the
hottest shows from Nickelodeon, when iCarly premieres on YTV this Monday,
October 8 at 6:30 p.m. ET/PT. This new comedy for today's digital generation
is the first scripted series to integrate kid-created content. The innovative
show starring Miranda Cosgrove (Drake & Josh, School of Rock) as Carly Shay
follows her cool character on and off webcam, as she clicks with kids
everywhere by hosting her own home-grown web show.
Created by Dan Schneider, the brainchild of other kid favourites such as
Drake & Josh and The Amanda Show, iCarly converges the television screen and
the web for kids. It's the series' show within the show that also exists as a
real-life website featuring the series' stars in character. Kids can go online
to check out highlights of the latest webcasts from the series - plus
additional footage not seen on-air - as well as to read weekly character
blogs, send e-mails, ask questions, participate in polls, post comments and
submit videos showing their talents, weird skills and homemade animated
shorts. Audiences at home are invited to interact when Carly, her sassy best
bud/sidekick Sam Puckett (Jennette McCurdy) and techno-geek producer Freddie
Benson (Nathan Kress) ask for submissions and ideas.
"We are thrilled to add this original, cutting-edge show to the YTV
schedule, empowering kids to create their own content," said Scott Dyer, EVP,
General Manager, Corus Kids Television and Nelvana Studios. "When iCarly
premiered last month in the U.S., it became the most-watched live action
series premiere ever on Nickelodeon. We are excited to give Canadian kids the
opportunity to enjoy and take part in this series."
In the first episode of iCarly, audiences are introduced to Carly Shay,
who lives with her twenty-something brother and guardian Spencer (Jerry
Trainor), producing her webcasts from a makeshift loft studio. Grappling with
adolescence, Carly never aimed to be an underground celebrity to kids - it all
happens by accident when a teacher puts her in charge of the school talent
show. Her and her pal Sam's banter and great chemistry turn the audition
process into a show, which Carly's smitten friend Freddie tapes and posts on
the web, unbeknownst to them. The online audience clamours for more and a pop
phenomenon blooms, with Carly and Sam's regular webcasts ultimately featuring
everything from comedy sketches and talent contests to interviews, recipes and
iCarly is the first of several user-generated content experiences set to
launch this month on YTV. Currently, viewers can log on to YTV.com and
participate in YTV's Freaky Film Fest contest to win the opportunity for their
homemade Halloween video to appear in The Zone hosted by Carlos. Submissions
are open now until October 19.
YTV, now in its 20th year, is a leading entertainment brand for kids in
Canada. The network is seen in over eight million homes. As a major force in
kids' entertainment, YTV has triggered over $1 billion in Canadian independent
production; has a highly interactive website that averages over 90 million
monthly page views; publishes a successful kids' magazine, Whoa!; and conducts
a highly respected annual survey, The YTV Tween Report.
YTV, is owned by Corus Entertainment, a Canadian-based media and
entertainment company. Corus is a market leader in specialty television and
radio with additional assets in pay television, advertising and digital audio
services, television broadcasting, children's book publishing and children's
animation. The company's multimedia entertainment brands include YTV,
Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio
stations including CKNW, CKOI and Q107. Corus creates engaging branded
entertainment experiences for its audiences across multiple platforms. A
publicly traded company, Corus is listed on the Toronto (CJR.B) and New York
(CJR) exchanges. Experience Corus on the web at www.corusent.com.
Nickelodeon, in its 28th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in almost 92 million
households and has been the number-one-rated basic cable network for almost 12
consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
All times ET/PT.
For more detailed information and images please visit the Corus Press
Room at http://pressroom.corusent.com.
For further information:
For further information: Molly Merrick, Publicist, Corus Entertainment,
(416) 530-2247, firstname.lastname@example.org