YouTube with a Conscience: Innovative Web Broadcaster Asks Kids to "Be the Change"

    - Quantum Shift TV video contest challenges K-12 students across
    North America to document their social and environmental projects
    - Winning schools to receive US$200,000 in cash and prizes
    - Electronic Press Kit available at

    CALGARY, Sept. 5 /CNW/ - An innovative new Web broadcaster is using the
power of the Internet to inspire children and youth in schools across North
America to make a difference.
    Quantum Shift TV is challenging students from grades one to twelve across
the United States and Canada to participate in the "Be the Change! Share the
Story!" School Video Contest. Students are invited to work on a social or
environmental project of their choice, and document their progress in two
short videos to be uploaded on the Web. In addition to making a difference in
their community, students have an opportunity to win up to $50,000 in prizes
for their school.
    Through this contest, Quantum Shift TV is building an online community
focused on socially conscious, solution-oriented videos. An entertaining
puzzle game woven into the contest stimulates cross-pollination of ideas by
encouraging youth to watch each other's videos. Teams receive points for
social network activity as well as viewer ratings of their videos.
    "We're harnessing three powerful cultural forces: youth social action,
Internet gaming and the explosion of online video and digital storytelling."
says Hugo Bonjean, the founder and CEO of Quantum Shift TV. "As we've seen
with YouTube, Web video has a powerful ability to engage audiences,
particularly youth, around the world. Quantum Shift TV is using this power to
inspire students to take action on the social and environmental issues of the
    Projects can range from volunteering at a homeless shelter to educating
the community about human rights, measuring a school's carbon footprint to
building a hospital in a developing country-anything that addresses an
environmental or social concern in a positive, solution-oriented way. Student
teams will execute their project and document their progress in a series of
two short videos. The first video, introducing the team's project, must be
uploaded to by December 15, 2007. The second, reporting on the
project's execution and results, is due by March 31, 2008.
    Teams will be ranked based on Web metrics such as number of views on
their videos, viewer ratings, puzzles completed and social network activity.
In May, the 25 top-ranked videos in each age category-Elementary (grades 1-6),
Junior (7-9) and Senior (10-12)-will be reviewed by a panel of celebrity
judges who will select the 3 finalists in each age group and invite the public
to choose the winners. Judges include bestselling author and environmentalist
Paul Hawken, actress Pleasant Wayne, skateboarder Bob Burnquist,
executive-with-a-cause John Wood, Bioneers founder Kenny Ausubel and Nigerian
women's rights activist Hafsat Abiola. Winners will be chosen based on
community involvement, project execution, video quality, and overall social
and environmental impact.
    To provide project ideas and resources for both students and teachers,
Quantum Shift TV has partnered with key organizations like UNICEF, Free the
Children, Room to Read, TransFair, NAAEE, TakingITGlobal, The Pembina
Institute, New Global Citizens, Sierra Youth Coalition, Rainforest Action
Network, Care and Oxfam.
    Bonjean anticipates that this contest will mobilize some 100,000 kids
across the United States and Canada to act on thousands of social and
environmental projects. "This contest will serve as a catalyst for youth
engagement and activism as youth learn from and are inspired by each other,"
he added. For teachers and educational professionals, "Be the Change" is a
project-based tool to teach their students about social and environmental
issues that can easily be incorporated into curricula.

    Students and educators can find out more and sign up for the contest at

    Online Journalists, be aware that sample videos including embed code,
images, and other digital assets are available in our Electronic Press Kit at, and downloadable at

    Quantum Shift TV is a 21st Century storyteller renewing the cultural
values of community, care and interconnectedness via a quality citizen
journalism platform that integrates Web videos with games to create an active
and engaging experience for its audience. Founded in early 2007, Quantum Shift
TV is based in Calgary, Alberta, with a virtual team of experienced
filmmakers, journalists, and entrepreneurs spread across Canada and the United

For further information:

For further information: Mike Harris, Mantaray Creative, (403) 233-9253,; Leif Utne, VP Sales & Marketing, Quantum Shift TV,
(612) 326-5256,, EPK:

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