YMCAs Across Canada Launch Annual Strong Kids Campaign

    TORONTO, Feb. 15 /CNW/ - Today marks the launch of participating Canadian
YMCAs' month-long Strong Kids Campaign, aimed at raising public awareness and
much needed financial support for the work that local YMCAs do in providing
children and families with the values and life skills they need to succeed.
    "Over the past three years, YMCAs across Canada have helped
482,000 people by providing them with direct financial assistance," says
Robert Armstrong, Sr. Vice President, YMCA Ontario. "We believe that everyone,
regardless of their ability to pay the fee, should be able to participate and
benefit from YMCA programs."
    The Strong Kids Campaign encourages the public to invest in YMCA programs
to help provide more opportunities for children from high-need communities,
families facing financial barriers, and Canadian newcomers, to participate in
and benefit from YMCA programs. For more information about the YMCA Strong
Kids Campaign, or to make a donation, visit www.ymcastrongkids.ca or visit
your local Y today.

    About the YMCA

    As a charity that's over 150 years old, YMCAs across Canada are dedicated
to the growth of all persons in spirit, mind and body, and to their sense of
responsibility to each other and the global community. YMCAs in Canada provide
values-based programs that teach the importance of caring, honesty, respect,
responsibility, health and inclusiveness. Together, local YMCAs help build
stronger kids, families and communities.

    The YMCA Strong Kids Campaign is proudly supported by The Ontario
Trillium Foundation. Standard Life is also a proud media sponsor of the Strong
Kids Campaign.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Andrea Olson, YMCA Strong Kids Campaign
Manager, Andreastrongkids@sympatico.ca, (519) 837-9085; Jennifer Falzon, Media
Relations Rep, DECOSTA (Marketing Partner), Jen@decostainc.com, (416) 585-7834
x222; For media enquiries in the GTA, contact: Jamie Slater, Manager,
Association Communications, YMCA of Greater Toronto, Jamie.slater@ymcagta.org,
(416) 413-1020 x2362

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