XP Events joins Vancouver 2010 licensee program

    Company to design, build and staff retail concessions for 2010 Winter

    VANCOUVER, Feb. 18 /CNW/ - The Vancouver Organizing Committee for the
2010 Olympic and Paralympic Winter Games (VANOC) is pleased to welcome XP
Events to its Official Licensee Program as the retail concessionaire service
    The company will design, build, staff and operate retail concessions at
all competition and non-competition venues from the start of the Vancouver
2010 Olympic Winter Games on February 12, 2010 to March 21, 2010, when the
Vancouver 2010 Paralympic Winter Games will draw to a close. XP Events will
operate over 60 retail kiosks at 15 indoor and outdoor venues. Over 250
part-time staff will be recruited locally to run the retail operations.
    "We're pleased to partner with an industry leader known for creating some
of the most compelling in-venue retail shopping spaces in the international
sporting and entertainment event industry," said Dennis Kim, VANOC director of
licensing and merchandising. "Their expertise will help add to the overall
experience of spectators enjoying the Games."
    "XP Events, like the other businesses who have partnered with Vancouver
2010, recognize the high value of the 2010 brand. Sales have been very strong
for our licensee program to date and we look forward to building a mutually
beneficial partnership with them," Kim continued.
    XP Events' clients include leading sports and entertainment organizations
and events across the globe, including: FC Barcelona Tour 2008, 2008 IIHF
World Hockey Championships, FIFA U-20 World Cup 2007, FIFA Women's World Cup
China 2007, Tour de France London Stages 2007, Grey Cup 2006 and the NBA All
Star-Game in 2007, 2008 and 2009 - held this past weekend in Phoenix, Arizona.
    XP Events will work closely with up to 41 other Vancouver 2010 licensee
holders including the Hudson's Bay Company - a Premier National Partner.
    The sale of Vancouver 2010 official licensed products contributes
directly to Games revenue, which supports the financing and staging of the
2010 Winter Games. In addition to 400 Hudson's Bay Company stores, currently
more than 1,100 retail stores across Canada carry officially licensed
Vancouver 2010 merchandise.

    About VANOC
    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com for more

    About XP Events
    XP Events was established in the fall of 2005 by industry veterans Alan
Fey and Jeff Newman, along with XP Companies chairman of the board, William
"Tripp" Wall. XP Events operates in various capacities ranging from in-venue
third-party concessionaires, turnkey event retail partners, turnkey e-commerce
solutions and retail sports consultancy. During the initial years of
operations, XP Events has achieved rapid growth and built key strategic
partnerships with premier sports teams and world-class sporting brands and
properties. XP Events has operated at events in countries around the world,
such as China, the United Kingdom, Spain, Brazil, Puerto Rico and Canada. For
more information about XP Events, visit: www.xpevents.com.

For further information:

For further information: Media Contact: Jason Macnaughton, Vancouver
2010, (604) 403-2734, jason_macnaughton@vancouver2010.com

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