XM to become exclusive satellite radio carrier of NHL

    NEW YORK, TORONTO, WASHINGTON, D.C., June 28 /CNW/ - The National Hockey
League and XM announced today that on July 1, XM becomes the exclusive
satellite radio home of the NHL.
    XM broadcasts more than 1,100 NHL games per season to hockey fans across
the U.S. and Canada. XM also offers the first and only 24-hour nationwide
hockey radio channel, Home Ice - featuring news, commentary, interviews and
play-by-play analysis from hockey experts such as Phil Esposito, Bill Clement,
Denis Potvin and Gary Green.
    XM's first day as the exclusive satellite radio home of the NHL falls on
the same day as Free Agency Day, the annual start of the free-agency period
for NHL players. Home Ice will provide round-the-clock coverage of the latest
signings and negotiations.
    "We are excited with this new partnership and as the only satellite radio
provider to air NHL games, XM will continue to be the premier destination for
hockey fans across Canada," said John Bitove, Chairman and CEO of XM Canada.
"Not only do we cover the games, but we also deliver up-to-the-second
highlights and analysis. No matter where you live, you can catch your
favourite team face-off against your rival - I know I'll never miss a Battle
of Alberta or a Leafs-Habs game again!"
    The 2007-08 NHL season will mark XM's third season of NHL coverage and
its first season as the exclusive satellite radio provider of the League. XM
and the NHL have a long-term broadcast partnership, through 2015. As the
exclusive satellite radio partner of the NHL, XM is officially rebranding the
Home Ice channel to NHL Home Ice.
    "This is a great opportunity for the NHL to reach hockey fans by using
this exciting outlet," said John Collins, Senior Executive Vice President,
Business and Media, NHL. "Through this partnership, we can take advantage of
XM's extensive network coverage to give fans across North America the ability
to follow their favorite team and players."
    Through its unparalleled coverage, XM provides hockey fans exclusive
access to the action, from the first drop of the puck to the hoisting of the
Stanley Cup. XM's year-round carriage of hockey programming includes special
events such as the Stanley Cup Playoffs, the NHL All-Star Game and the NHL
    "We are proud and excited about our exclusive partnership with the NHL,"
said Eric Logan, Executive Vice President, Programming for XM Satellite Radio.
"Being able to provide our fans with full access to games, analysis, and
overall coverage truly establishes XM as the premier satellite radio
destination for hockey fans."

    About XM Canada

    Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM
Canada(TM) through its subsidiary, Canadian Satellite Radio Inc. XM is
Canada's premium digital audio entertainment and information company with the
best satellite coverage in the country and offering a unique lineup of premier
Canadian and international content.
    With 120 channels, XM Canada offers listeners the most channels of unique
and exclusive programming including the most NHL(R) games, PGA TOUR(TM) and
Major League Baseball(TM) coverage, the deepest play list, and news, talk,
sports, entertainment and children's programming. XM will become the exclusive
provider of NHL games on satellite radio starting with the 2007-08 season.
Acura, Buick, Cadillac, Chevrolet, General Motors, GMC, Harley Davidson,
Honda, Hummer, Hyundai, Infiniti, Lexus, Nissan, Pontiac, Toyota, Saab,
Saturn, Suzuki and Subaru will offer XM radios in more than 115 different
models of vehicles for model year 2007.
    XM has an exclusive Canadian license from U.S.-based XM Satellite Radio
Inc., the leading satellite radio provider in the U.S. with more than 8
million subscribers. XM is offered on TELUS Mobile Radio(TM) and on Rogers
Communications wireless, cable and Internet platforms. XM Canada is the
exclusive music channel provider on Air Canada's flights and pre-installed
radios are available in select Avis Budget Group rental vehicles. A live
stream of selected XM Canada channels is available via a three-day
complimentary trial of XM Radio Online at http://listen.xmradio.ca. To
subscribe to XM Canada online or for more information about XM Canada's
programming lineup and radio choice, visit www.xmradio.ca.
    To find out more about Canadian Satellite Radio Inc. (TSX: XSR), visit
our website at www.cdnsatrad.com.

    About the NHL

    The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM
Radio). Through the NHL Foundation, the League's charitable arm, the NHL
raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids
and NHL Diversity, and supports the charitable efforts of all NHL players. For
more information on the NHL, log on to NHL.com.

    About XM

    XM (NASDAQ:   XMSR) is America's number one satellite radio company with
more than 8 million subscribers. Broadcasting live daily from studios in
Washington, DC, New York City, Chicago, the Country Music Hall of Fame in
Nashville, Toronto and Montreal, XM's 2007 lineup includes more than 170
digital channels of choice from coast to coast: commercial-free music, premier
sports, news, talk radio, comedy, children's and entertainment programming;
and the most advanced traffic and weather information.
    XM, the leader in satellite-delivered entertainment and data services for
the automobile market through partnerships with General Motors, Honda,
Hyundai, Nissan, Porsche, Subaru, Suzuki and Toyota is available in 140
different vehicle models for 2007. XM's industry-leading products are
available at consumer electronics retailers nationwide. For more information
about XM hardware, programming and partnerships, please visit

    Factors that could cause actual results to differ materially from those
in the forward-looking statements in this press release include demand for XM
Satellite Radio's service, the Company's dependence on technology and third
party vendors, its potential need for additional financing, as well as other
risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the
Securities and Exchange Commission on 3-9-06. Copies of the filing are
available upon request from XM Radio's Investor Relations Department.
Programming is subject to change.

    NHL is a registered trademark and the NHL Shield and word mark Stanley
Cup are trademarks of the National Hockey League. All Rights Reserved

    %SEDAR: 00022901EF

For further information:

For further information: David Butler, XM Satellite Radio, (202)
380-4317, david.butler@xmradio.com; Kerry McGovern, NHL, (212) 789-2172,
kmcgovern@nhl.com; XM Canada, Wilcox Group, (416) 203-6666,
XMradio@wilcoxgroup.com; John Totaro, Pyramid Public Relations, (212) 643-1068
x.258, jtotaro@pyramidpr.net; Carrie Kreiswirth, Pyramid Public Relations,
(212) 643-1068 x.241, ckreiswirth@pyramidpr.net

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