XM Canada set to launch 'ATN-Asian Radio' Channel

    North America's first continent-wide South Asian channel

    TORONTO, Sept. 18 /CNW/ - XM Canada (TSX: XSR) and Asian Television
Network International Limited (TSX: SAT) today announced the creation of
ATN-Asian Radio, the first and only North American radio service of its kind.
Produced by ATN for XM Canada, Canada's pioneer South Asian Broadcaster, this
24 hour-a-day channel (XM159) will serve the South Asian community across
North America starting this October, with the latest news, sports and
    "ATN is delighted to collaborate with XM Canada in providing an ATN
branded super station across North America. We expect this to attract a wide
audience and will complement our existing South Asian television channels. It
will be a compelling package," said Shan Chandrasekar, Chairman and CEO of
    ATN-Asian Radio will always have something to say with hot new talk shows
relevant for the South Asian audience as well as live phone-in shows.
Listeners will get all of the latest news and current affairs and let's not
forget the exclusive live cricket commentary - which you can only get from
ATN, Canada's largest distributor of World Class Cricket. ATN currently
operates 14 television channels and has programming alliances with leading
International Broadcasters.
    "We are extremely excited to be adding top quality content aimed
specifically at the South Asian community. South Asians are a highly
successful and diverse group of people, and for that reason we are certain
they will fall in love with XM Canada's spectacular programming lineup," said
John Bitove, Chairman and CEO of XM Canada. "Overall, our partnership with ATN
will give us the ability to reach new subscribers and further grow our
listener base."
    XM159's programming will highlight the best of Bollywood, as well as the
latest from top South Asian artists from the past, present and future.
    There will also be coverage for "music and poetry lovers" through
Ghazals, Qawalis, Bhajans, and nostalgia through "Golden Greats". You'll hear
dedicated devotional music in Sanskrit and Shabad Gurbani and the station will
broadcast Hindustani classical and carnatic music and will feature pop, folk,
chutney and re-mixes.
    While the majority of the talk shows will be in English, substantial
coverage will be given to languages such as Hindi, Punjabi, Gujarati, Urdu,
Bengali, Tamil, Telugu, Malayalam, Kannada, Marathi, Sinhalese to name a few.
ATN-Asian Radio, XM159, will serve a massive South Asian Diaspora in North
America with origins in India, Pakistan, Bangladesh, Sri Lanka, East & South
Africa, The West Indies and other parts of the world.
    ATN-Asian Radio, XM159, is coming in October. To find out more about the
programming, visit www.asiantelevision.com. If you want to stay in touch with
the South Asian community - just stay tuned!

    About ATN - Asian Television Network

    ATN-Asian Television Network is a licensed broadcaster providing premium
specialty television programming 24 hours a day, 7 days a week across Canada.
ATN was among the first in North America to broadcast television programming
aimed at the South Asian community in 1971. With over 3 decades of experience
ATN is the largest South Asian broadcaster in Canada, currently operating 14
television channels including 2 general interest channels, 2 Bollywood movie
channels, a sports channel, a news channel, a music channel, a spiritual
channel with yoga and fitness and several South Asian regional language
    ATN has programming alliances with leading International Broadcasters
such as Zee TV, Sony Entertainment Television, News Corp. Star India Plus,
B4U, ALpha Punjabi, Jaya TV, ARY Digital, New Delhi Television (NDTV), Aastha,
Kairali and more.  ATN is Canada's largest distributor of World Class Cricket.
ATN has been the exclusive Canadian Television distributor for several World
Cup cricket games since 1986. ATN recently brought the Cricket World Cup 2007
to Canada including the current and first ever ICC Twenty/20 World Cup live.
ATN has programming alliances in world class cricket with organizations such
as Directv, Echostar Dish Network and ESPN Star Sports.
    ATN's live music concerts and large scale events include performances by
the world renowned Ravi Shankar at the Roy Thompson Hall to the "Nightingale
of India" Lata Mangeshkar, and the Oscar nominee A.R. Rahman at the Toronto
    ATN owns and operates a fully self contained broadcast facility. ATN has
also received more digital specialty television licenses from the regulatory
authorities which it intends to launch in the future.

    About Canadian Satellite Radio Holdings Inc.

    Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM
Canada(TM) through its subsidiary, Canadian Satellite Radio Inc. XM is
Canada's premium digital audio entertainment and information company with the
best satellite coverage in the country and offering a unique lineup of premier
Canadian and international content.
    With 120 channels, XM Canada offers listeners the most channels of unique
and exclusive programming including exclusive satellite radio coverage of
NHL(TM) games, PGA TOUR(TM) and Major League Baseball(TM) coverage, the
deepest play list, and news, talk, sports, entertainment and children's
programming. Acura, Buick, Cadillac, Chevrolet, General Motors, GMC, Harley
Davidson, Honda, Hummer, Hyundai, Infiniti, Lexus, Nissan, Pontiac, Toyota,
Saab, Saturn, Suzuki and Subaru will offer XM radios in more than 150
different models of vehicles for model year 2008.
    XM Canada has an exclusive Canadian license from U.S.-based XM Satellite
Radio Inc., the leading satellite radio provider in the U.S. with more than
8 million subscribers. XM is offered on TELUS Mobile Radio(TM) and on Rogers
Communications wireless, cable and Internet platforms. XM Canada is the
exclusive music channel provider on Air Canada's flights and pre-installed
radios are available in select Avis Budget Group rental vehicles. A live
stream of selected XM Canada channels is available via a three-day
complimentary trial of XM Radio Online at http://listen.xmradio.ca. To
subscribe to XM Canada online or for more information about XM Canada's
programming lineup and radio choice, visit www.xmradio.ca.
    To find out more about Canadian Satellite Radio Inc. (TSX: XSR), visit
our website at www.cdnsatrad.com.

    %SEDAR: 00022901E

For further information:

For further information: For media information, please contact: XM
Canada, Wilcox Group, (416) 203-6666, XMradio@wilcoxgroup.com; Asian
Television Network International Limited, B. Fulton, CFO, Tel: (905) 836-6460;
David Bray, Sr. Vice President, Hennessy & Bray Communications, Tel: (416)

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