Xerox Joins IORG to Combat Information Overload

    Experts gather to examine dimensions of the problem

    TORONTO, July 15 /CNW/ - Building on decades of helping companies and
people more easily and quickly share information, Xerox Canada, in tandem with
Xerox Corporation (NYSE:   XRX) has signed on as a founding corporate member of
the Information Overload Research Group, which is dedicated to boosting
workplace productivity by fighting information overload. The announcement
coincides with the organization's inaugural conference held in New York today.
    Xerox joins Microsoft, Intel, IBM and other high tech leaders who are
committed to developing solutions to sort and categorize the flood of
electronic information that gushes every day from cell phones, e-mail, instant
messages and billions of printed pages worldwide.
    According to Basex, a knowledge economy research firm, unnecessary
interruptions and the time required to return to a task cost the U.S. economy
$650 billion per year. This represents 28 percent of the knowledge worker's
day alongside productive content creation (25 percent), searching (15
percent), meetings (20 percent), and thought and reflection (a mere 12
    "IORG brings together industry practitioners, academic researchers, and
technology firms who seek solutions that will increase the productivity and
quality of life for knowledge workers in real organizations," said Nathan
Zeldes, president of IORG. "Xerox's long heritage of research and
understanding in how people interact with information will help us get a
handle on the problem of information overload."
    "About 70 years ago, Chester Carlson made his first xerographic copy in
small lab in Queens, N.Y.," said Sophie Vandebroek, Xerox chief technology
officer and president of the Xerox Innovation Group. "In many ways this
seemingly simple invention revolutionized the way people share information.
From there, the opportunity to share and gain knowledge has grown. Our role at
Xerox has always been to make it easier to get work done. Today that means
helping to clear the path between paper and digital content, cutting through
the clutter with color and personalization and making our smarter document
technologies and methodologies do more for less money and in less time.
Information availability continues to explode. We believe the benefit of
Xerox's heritage, innovation and insight can help make information relevant
again for businesses of any size, anywhere."
    Founded this summer, IORG's mission is to build awareness of the world's
greatest challenge to productivity, conduct research, define best practices,
contribute to the creation of solutions and resources, offer guidance and
facilitation and help make the business case for fighting information

    The world's leading document management technology and services
enterprise, Xerox provides the document industry's broadest portfolio of
offerings. It includes digital printing and publishing systems as well as
services to help businesses develop online document archives, analyze how
employees can most efficiently share documents and knowledge in the office,
operate in-house print shops or mailrooms, and build Web-based processes for
personalizing direct mail, invoices, brochures and more.

    Note: For more information on Xerox visit or For open commentary and industry perspectives visit or

    Xerox(R), the Xerox wordmark and the spherical connection symbol are
trademarks of Xerox Corporation in the United States and/or other countries.

For further information:

For further information: Media Contacts: Laura Mergelas, Xerox Canada,
(416) 733-6216,; Mike Moeller, Xerox Corporation,
(203) 849-2469,

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