Xerox expands profit potential for printers

    Printers can propel their digital businesses with new services,
    technologies and workflow solutions to produce profitable print programs

    TORONTO, Sept. 10 /CNW/ - The founder and leader of the digital
production publishing industry - Xerox Corporation - is once again advancing
the quality and productivity of its offerings that help commercial printers
expand their businesses and profit from the growth opportunities in digital
    At Graph Expo, the printing industry's largest annual exhibition in North
America, Xerox is showcasing new and enhanced products and software -
including nearly a dozen introduced this month - that deliver vibrant colour,
streamline production and improve print image quality.
    Earlier this year, Xerox received the prestigious National Medal of
Technology, the highest honour awarded by the President of the United States
to leading innovators. The recognition pays tribute to Xerox's rich heritage
of innovation and market-making technology, much of which has created and
continues to define the digital printing industry.
    "We're a recognized leader in the print industry and we're taking
innovation to the next level," said Quincy Allen, president, Xerox Production
Systems Group. "We call it the 'New Business of Printing(R)'. It's all about
arming our customers with the right technology, the right workflow and the
right business model to accelerate the pace of their profitable growth. This
year alone, Xerox has launched 30 products for the digital publishing
industry, strengthening what is already the industry's broadest portfolio of
colour and black-and-white digital systems. Add to that software, finishing
features, business support services and print application tools, and we remain
strides ahead of others in providing the solutions that enable our customers
to meet their business goals."
    Xerox's advanced digital printing technology and services enable the
just-in-time production of brochures, catalogs, statements, books, packaging
and other collaterals that can be customized for an audience from one to
thousands. At Graph Expo, Xerox is highlighting the breadth of its portfolio
and partnerships through "digital application zones" that demonstrate the
market opportunity for commercial printers.

    The Xerox digital application zones are:

    -   Collateral by request. Xerox is helping print providers implement
        Web-to-print systems that allow franchises or branches of large
        enterprises to create marketing materials with customized photos,
        contact information and special offers - all from templates on a Web
        site, without compromising the integrity of the company's brand.
        Using Xerox's workflow tools, including Xerox FreeFlow(R) Web
        Services 6.0 software announced last week, clients can easily submit
        and reorder jobs in a secure online environment.

    -   Books and manuals. As the digital books and manuals market continues
        to explode, print providers are tapping digital print capabilities to
        meet the needs of self-publishers, publishing houses and colleges and
        universities. The Xerox Nuvera(R) 288 Digital Perfecting System
        features fully integrated, tandem-engine architecture to run two-
        sided prints and produce books and manuals twice as fast with image
        quality that's as good as or better than offset printing. New Xerox
        FreeFlow Makeready 6.0 software simplifies preparation of digital
        book files and lets operators view the book or manual on-screen as it
        will appear in print.

    -   Trans-promo. Adding promotional messaging to bills and statements
        presents a powerful marketing opportunity. InfoTrends forecasts that
        the trans-promo full-colour digital output for North America will
        increase at an annual growth rate of 91 percent to 21.72 billion
        images by 2010, up from 1.62 billion images in 2006. With the new
        light production Xerox 4112/4127 Copier/Printer and Xerox 4112/4127
        Enterprise Printing System, print providers can quickly turn around
        transactional documents that integrate personalized promotional
        messages. The Xerox 4112/4127 systems deliver the speed and black-
        and-white image quality typically found in more expensive high-end
        equipment. Print providers and end users can work with Xerox Global
        Services' Document Advisors to create trans-promo materials or
        redesign existing documents to incorporate the most targeted,
        relevant messaging. This customization results in increased response
        rates and return on investment.

    -   Direct mail. Xerox is showcasing a range of full-colour, highlight-
        colour and black-and-white printing systems for quickly producing
        relevant, personalized direct-mail pieces and highly effective cross-
        media communications programs that feature creative mailers,
        personalized URLs and Web sites. The new Xerox 8200 Series Colour
        Wide Format Solution, on display in the booth as a technology
        demonstration, enables production of full-colour posters for high-
        impact mailings.

    -   Photo books. Professional photographers and consumers who produce
        photo books are creating an opportunity for digital print providers
        to tap into a new, fast-growing and lucrative printing market. Last
        week, Xerox announced an Automated Colour Quality suite that
        streamlines colour quality checks and calibration processes for
        delivering consistent and accurate output on the Xerox iGen3(R) 90
        and iGen3 110 Digital Production Presses. This ensures that the iGen3
        press can quickly produce full-colour, professional photo books with
        leadership image quality.

    -   Digital/offset integration. Commercial printers are increasingly
        complementing their existing offset business with digital print
        services. Xerox's recently announced FreeFlow Print Server is
        available on the iGen3 press to deliver consistent colour management
        across multiple offset and digital print environments for better
        control and repeatability. New FreeFlow Print Manager 6.0 software
        serves as a single point of control for managing both digital and
        offset jobs through the JDF standard, and features an improved user
        interface and "touchless" print workflow to minimize operator

    -   Digital business resources. The new Xerox ProfitQuick(R) Investment
        Planner helps print providers increase productivity and achieve cost
        and efficiency savings. It allows Xerox experts to analyze a print
        provider's entire workflow to predict how digital technology will
        affect their bottom line. For commercial printers that are new to the
        digital printing business, Xerox's Digital Print Shop in a Box is an
        easy-to-use, interactive CD and Web-based collection that provides
        step-by-step guides, business resources, application software and
        associated services to get them up and running quickly. These two new
        tools are the latest additions to Xerox's ProfitAccelerator(TM)
        Digital Business Resources collection.

    -   Business development services. Maximizing the capabilities of digital
        technology can be an ongoing challenge. Xerox eased the challenge
        with the announcement of its New Business of Printing - Business
        Development Services. This new suite of consulting services -
        delivered by a dedicated team of Xerox business development
        consultants and industry experts - provides training and professional
        service offerings for print providers' digital print businesses, to
        boost page volume and revenue. These services are immediately
        available in North America.

    Under the theme of "Feel the Beat of Digital," the Xerox booth (No. 1219)
will feature the new products and eight digital application zones that show
how the company's digital technology and services address hot opportunities.
Attendees can meet Xerox experts in "conversation stations" to learn how to
develop new revenue-generating digital print programs and marketing techniques
that drive demand. Attendees are encouraged to bring "live" jobs to the booth
to discuss ways that Xerox can help to improve them.

    NOTE TO EDITORS: Visit Xerox's booth No. 1219, Sept. 9-12, at Graph Expo
    2007, McCormick Place South, Chicago. XEROX(R), iGen3(R), DocuSP(R),
    ProfitQuick(R), Nuvera(R), ProfitAccelerator(TM), New Business of
    Printing(R) and FreeFlow(R) are trademarks of XEROX CORPORATION. Prices,
    features, specifications, capabilities, appearance and availability of
    Xerox products and services are subject to change without notice.

For further information:

For further information: Customer Contact: For more information about
Xerox production systems and services, visit
or call 800-ASK-XEROX; Media Contacts: Laura Mergelas, Xerox Canada, (416)
733-6216,; Amy Clark, Environics Communications,
(416) 969-2758,; For information on Canadian-specific
products and pricing, please visit

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