Xerox develops new resource for commercial printers to quickly build a successful digital business



    Digital Print Shop in a Box makes it easier to start a digital business,
    generate revenue

    TORONTO, Aug. 27 /CNW/ - Commercial printers can start and quickly build
a successful, revenue-generating digital printing business by using a
comprehensive set of tools and services now available from Xerox Canada. The
Xerox Digital Print Shop in a Box, provided at no charge to customers, is an
easy-to-use, interactive CD and Web-based collection that provides
step-by-step guides, business resources, application software and associated
services to get commercial printers up and running quickly.
    Xerox believes there is a huge opportunity for printers to provide
digital printing and services. According to the Printing Industries of
America/Graphic Arts Technical Foundation's (PIA/GATF) 2006 Print Atlas, about
77 percent of the 23,500 commercial printers in the United States have not yet
made the move to digital printing.
    "This is a single resource that removes the barriers identified by
customers to enter the digital print market," said Quincy Allen, president,
Xerox Production Systems Group. "It opens the door to new opportunities for
commercial printers to complement their offset businesses and capture
everything from simple short-run, on-demand digital jobs to more complex and
lucrative one-to-one marketing pieces and Web-to-print collaterals. Digital
Print Shop in a Box is another valuable tool to help our customers succeed in
The New Business of Printing(R)."
    Xerox's Digital Print Shop in a Box complements the company's
ProfitAccelerator(TM) Digital Business Resources collection, the industry's
most comprehensive set of business development resources. The offering
includes two guides that take a printer through the first months of operating
a digital business. The sales and marketing guide is a simple start-up plan
that addresses how to train a sales staff for developing a consultative sale
that helps build revenue for both offset and digital applications. The
operations guide walks a commercial printer through the initial implementation
of a unified offset and digital environment. It also pulls together tips that
address pricing and personnel, and how to choose the right Xerox FreeFlow(R)
Digital Workflow Collection tools.
    The guides direct users through best-practice resources on the CD and the
Web from Xerox and leading industry partners. Because Xerox has packaged these
resources into one robust collection, print providers can avoid browsing
through dozens of materials to decide which to use.
    "According to the NAPL State of the Industry Report, printers who
increasingly compete on price alone are experiencing eroding profits," said
Howard Fenton, NAPL senior consultant, digital technologies and production.
"NAPL's State of the Industry research also shows an increasing interest among
printers in complementing offset printing with digital printing and services,
but respondents report they need help establishing a digital business."

    
    Xerox's Digital Print Shop in a Box resources include:

        -  A feature offering from XMPie, Inc. called MakeMagic! that allows
           printers to develop complete one-to-one, self-promotional direct
           marketing campaigns at no cost using a Web portal or XMPie
           software solutions. The Web site contains templates, software
           trial downloads, demos and case studies.
        -  An easy-to-install Web-to-print solution from NowDocs called
           NowPrint ASAP. This is a subscription service for print providers
           who want to offer digital print order submission, catalogs and
           personalization with a start-up cost of less than $200. The user
           interface is simple and a printer can do the initial set-up in
           about 15 minutes.
        -  Industry guides from Xerox and PIA/GATF for opening new markets.
        -  Select Xerox FreeFlow workflow software offerings.
        -  Digital printing tips and resources for the graphic communications
           industry from RedHotDigital, a Xerox Web site.
        -  Resources and toolkits designed specifically for commercial
           printers from Adobe Systems Incorporated and Pantone, Inc.
    

    Pricing and availability

    Xerox's Digital Print Shop in a Box will be available at no cost to new
and existing Xerox printing customers in North America beginning in October,
with global distribution planned for 2008. It will be showcased in Xerox booth
No. 1219 at Graph Expo, North America's largest printing show, Sept. 9 - 12 in
Chicago, and is available through Xerox sales representatives.

    NOTE TO EDITORS: Visit Xerox's booth No. 1219, Sept. 9-12, at Graph Expo
2007, McCormick Place South, Chicago. For more information on Xerox, product
photography and to receive its RSS news feeds, visit www.xerox.com/news.
XEROX (R), ProfitAccelerator(TM) and FreeFlow(R) are trademarks of XEROX
CORPORATION. DocuColour(R) is used under license. Prices, features,
specifications, capabilities, appearance and availability of Xerox products
and services are subject to change without notice.




For further information:

For further information: Customer Contact: For more information about
Xerox production systems and services, visit www.xerox.com/tr/products or call
800-ASK-XEROX; Media Contacts: Laura Mergelas, Xerox Canada, (416) 733-6216,
laura.mergelas@xerox.com; Amy Clark, Environics Communications, (416)
969-2758, aclark@environicspr.com

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Xerox Canada

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