X-Rite Launches i1Defined Color Management Training, Personalizes Out-of-Box Usability for i1 Solutions at PhotoPlus Expo 07

    World Color Leader X-Rite Introduces i1Defined Training within Digital
Color Management Solutions at Booth 918

    GRAND RAPIDS, MICH., October 10 /CNW/ - X-Rite, Incorporated, the world
leader in color management and color measurement solutions, launches X-Rite
i1(R)Defined(TM) (http://www.xrite.com/aboutdefined) at PDN's PhotoPlus
International Conference and Expo (PPE), October 18-20, in booth 918 at the
Javits Convention Center in New York City.

    "i1Defined elevates the out-of-the-box experience," states Iris
Mangelschots, X-Rite Vice-President of Imaging & Media. "This is the first
truly personalized training program bundled with color management solutions.
i1 customers will easily find answers to their color questions through our
flexible interactive training software. Purchasers of advanced i1 solutions
will also receive personalized workflow coaching with a color expert." Read
the full press release http://tinyurl.com/26e2jm

    The all-new X-Rite i1Defined is two-tiered. The Flash-based X-Rite
i1Experience is a user-controlled interactive training CD that now comes with
every X-Rite i1 solutions. Through a unique humanized interface, users can
choose the topics and pacing, learning color fundamentals, system basics, and
digital workflow foundations in a customized and easy-to-understand way.

    The second level, the X-Rite Personal Color Trainer (PCT), is one-on-one
remote training with a color management expert. The trainer personalizes the
hour-long web-based session around the customer, and can interact directly
with the user's computer to address specific workflow issues. One PCT session
is now included with i1Photo, i1Photo SG, i1Proof and i1XT bundles, with
additional sessions available. Existing i1 customers will have access to i1PCT
at special pricing through an X-Rite i1Defined loyalty promotion. For those
who want further training, X-Rite offers engaging workshops and seminars that
expand users' expertise to the next level.

    "The goal of the all-new i1Defined is to improve overall user
satisfaction, and help i1 customers realize a tangible ROI almost
immediately," Mangelschots says.

    About X-Rite

    (NASDAQ:   XRIT) X-Rite is the global leader in color management, offering
hardware, software and services for measuring, formulating and matching color
in a range of industries, including printing, packaging, photography, graphic
design, and video. For information, visit http://www.xrite.com.

For further information:

For further information: CJC Strategists Charle-John Cafiero,
212-777-7654 xritepr@cjsstrategists.com

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