WWE(R) Pulls Out All the Stops For RAW(R)'s 15th

    TORONTO, Dec. 6 /CNW/ - World Wrestling Entertainment(R) is gearing up to
make WWE Monday Night RAW's 15th anniversary an extraordinary event for all
its fans. The entertainment powerhouse is producing a three-hour live event
special on Monday, December 10 (The Score Television Network, 9pm et/6pm pt)
and is offering up numerous other fan oriented initiatives.
    The RAW 15th anniversary television special will celebrate 15 years of
the ratings juggernaut's dominance on cable television and across pop culture.
Appearing on the special will be Canada's own Trish Stratus, Hulk Hogan, Stone
Cold Steve Austin, Mick Foley, Triple H, Undertaker, the McMahon Family and
    RAW's accomplishments within the television industry mark it as one of
the most successful programs ever on cable. RAW is the longest running weekly
fictional program in the United States by total number of episodes, beating
such cultural TV touchstones such as Gunsmoke, Lassie and Bonanza. Over
15 years RAW has increased its total viewers by 87 percent; a significant
achievement on either broadcast or cable television.

    To further celebrate the anniversary, WWE is utilizing all of its various
media platforms to offer a wide array of promotions to make the most of this
historic milestone:

    -   WWE.com, which currently receives more than 17 million unique
        visitors each month, is hosting a special RAW 15th micro site
        complete with feature editorials, photo galleries, trivia, artwork,
        video clips, and more.
    -   WWE Magazine will issue a special retrospective issue on December 31,
        reviewing and celebrating RAW's amazing 15 year history.
    -   WWE Mobile will allow fans to download exclusive Raw 15th anniversary
        Wallpapers, ring tones, and voice tones.
    -   WWEShop.com will feature a special "retro" t-shirt featuring RAW
    -   WWE's music division will release a "Best of RAW Entrance Theme" CD
        in December, packed with classic theme music for various WWE RAW
        Superstars over the years.
    -   WWE's VOD service, WWE 24/7(TM) On Demand, will allow fans to vote in
        a special poll throughout December to choose their favorite RAW
        episode of all time, which will then be replayed in January.

    For more information on RAW's 15th anniversary please <a href="http://corporate.wwe.com/news/2007/2007_11_19v2.jsp">click here</a>.

    Additional information on World Wrestling Entertainment, Inc. (NYSE:   WWE)
can be found at wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/

    All WWE programming, talent names, images, likenesses, slogans, wrestling
    moves, and logos are the exclusive property of World Wrestling
    Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other
    trademarks, logos and copyrights are the property of their respective

    Forward-Looking Statements:
    This news release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of 1995, which
are subject to various risks and uncertainties. These risks and uncertainties
include the conditions of the markets for live events, broadcast television,
cable television, pay-per-view, Internet, feature films, entertainment,
professional sports, and licensed merchandise; acceptance of the Company's
brands, media and merchandise within those markets; uncertainties relating to
litigation; risks associated with producing live events both domestically and
internationally; uncertainties associated with international markets; risks
relating to maintaining and renewing key agreements, including television
distribution agreements; and other risks and factors set forth from time to
time in Company filings with the Securities and Exchange Commission. Actual
results could differ materially from those currently expected or anticipated.
In addition to these risks and uncertainties, our dividend is based on a
number of factors, including our liquidity and historical and projected cash
flow, strategic plan, our financial results and condition, contractual and
legal restrictions on the payment of dividends and such other factors as our
board of directors may consider relevant.

For further information:

For further information: Media Contact: Gary Davis, (203) 353-5066;
Investor Contact: Michael Weitz, (203) 352-8642

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