World Vision launches Sudbury 500 Campaign

    Charity challenges local residents to help children living in poverty

    SUDBURY, ON, Nov. 1 /CNW/ - World Vision is launching the Sudbury 500
Campaign today to raise awareness among Sudbury residents about issues
affecting children in developing countries. Throughout the three-week
campaign, World Vision will encourage local residents to sponsor 500 children
in need in Asia, Africa and Latin America.
    Local resident Cathy Heffernan recently had the opportunity to travel to
Rwanda with World Vision where she helped to build a house for three sisters
who were orphaned during the genocide and visit children sponsored by Sudbury
    "The most powerful part of the trip was that it seems that the people who
have the least in the world are the happiest and the most generous," says
Cathy. "It was also very reinforcing for me as a World Vision sponsor to see
that the work is being done. Everyone we met said that their lives are better
because of the work that World Vision is doing in their community."
    The goal of the Sudbury 500 Campaign is to give some of the world's
poorest children hope for a better future. Child sponsorship benefits not only
the child, but also the whole community through World Vision's approach of
sustainable development.
    "We believe that Sudbury is up to this challenge," says Michael
Messenger, vice president of Public Affairs for World Vision. "The generous
people of Sudbury already sponsor 1,198 children through World Vision."
    From now until November 21, residents of Sudbury can expect to see
campaigners and volunteers throughout the city. Sudbury residents who support
World Vision will be invited to attend a special appreciation night on
November 9 at Laurentian University's Fraser Auditorium. African music group
Krystaal will be performing and local sponsor Cathy Heffernan will be speaking
about her recent trip to Rwanda.

    World Vision is a Christian relief, development and advocacy organization
dedicated to working with children, families and communities to overcome
poverty and injustice. Motivated by our Christian faith, we serve all people
regardless of religion, race, gender or ethnicity. For more information,
please visit

For further information:

For further information: Tiffany Baggetta, (905) 565-6200 ext. 2485,
(416) 677-4450 (cell),

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