Biggest Ever Advert Greets Football Fans at Vienna
VIENNA, June 20 /CNW/ - The world's biggest billboard has been grabbing
the attention of football fans flying into Vienna Airport for the closing
stages of Euro 2008.
Covering an area of more than 50 football pitches, online betting company
Betfair has spent the last four months growing different kinds of plants to
spell out the message 'NO. 1 FOR FOOTBALL AND STILL GROWING!'. It's now been
officially ratified by the Guinness Book of World Records(TM) as the largest
advertisement ever seen.
With dimensions of 1,380m by 316m and total area of 436,000 sqm, local
farmers and horticulturists have been working on the field since February. It
can be seen on the final approach to Vienna International Airport. The
advertisement's official record title is 'The World's Largest Advertising
It took nine tonnes of wheat seed, 53,000 marigold plants, 1.5 kilometres
of cotton netting as well as rape, camomile, mustard, clover, poppies and
grass to create the billboard. The individual letters are 44 metres 'high' and
up to 41 metres wide.
High resolution photo material and pre-edited audio-video material of the
field are available for download at http://billboard.no1forfootball.com.
TV broadcasters: watch out for alerts about syndication via news agencies
- otherwise broadcast quality footage is available for ftp download upon
request. Footage in beta format is also available. Please contact us under the
following telephone number: 00 49 30 288 76 131.
Notes to Editors:
Measurements: 1,380 metres x 316 metres; total area: 436,250 sqm
Billboard area is equivalent of:
- 50 football pitches
- 651 tennis courts
- 62 x London's Trafalgar Square
You could fit approximately 4,847,222 footballs in it!
Or Vienna's Ernst Happel Stadion (venue for the final) - 8.9 times
The length is the equivalent of the Eiffel Tower laid end-to-end 4.2
- 5.7 London Canary Wharf tower
- 7.5 London 'Gherkins'
- 1.7 Burj Dubai (when finished - world's tallest building)
- 135 London Routemaster buses (length), 314 by width
Size of the letters: 44 metres high x 21- 41 metres wide.
"No. 1" & "GROWING" = Rape (8kg of seed) + Mustard (10kg seed)
"FOOTBALL" = Grass (40kg seed)
"AND" = French marigolds (more than 53,000 plants)
"STILL" = Poppies (10kg seed)
"FOR" = Earth
Border = Camomile (70kg seed)
Background = Wheat (9 tonnes of seeds)
'Betfair' logo = Cotton - 1.5km x 5.8m wide
18.02.08 Measuring of the field
28.02.08 Sowing of camomile and wheat
Early March Measuring of the letters with a total of 650 measuring
points, duration: two days. Afterwards ploughing of the slogan
25.03.08 Sowing of the grass
07.04.08 Sowing of rape/mustard/clover
15.05.08 Planting French marigold
01.06.08 Creation of Betfair logo with lime and cotton geomembrane.
Betfair developed the first successful betting exchange in June 2000 and
now employs over 1200 people, spread across its bases in the UK, Malta and
Australia. Driven by cutting-edge technology, Betfair enables customers to
choose their own odds and bet against each other, even after an event has
started. Betfair processes 5 million transactions a day, more than all of the
European stock exchanges combined.
Betfair is the holder of two Queen's Awards for Enterprise in the UK,
being recognized for Innovation in 2003 and most recently for International
Trade in 2008. Betfair is a licensed betting operator in the UK, and also
operates under licenses in Australia, Austria, Italy and Malta.
For further information:
For further information: Press office Betfair, Germany, Felix Poetschke,
Tel.: +49-30-288-76-131, Fax: +49-30-288-76-111, firstname.lastname@example.org