World Energy Says "No!" to Rip-Offsets, Offers Better Way to Buy Carbon Commodities

    World Green Exchange Creates 'Virtual Shopping Mall' for Green
    Commodities, Puts Buyers in Control

    WORCESTER, MA, April 14 /CNW/ - Addressing the urgent need for more
transparency in carbon commodities procurement, World Energy Solutions, Inc.
(TSX: XWE) today announced major advancements to its flagship carbon trading
platform, the World Green Exchange(R). The World Green Exchange now combines
new technology with industry partnerships to create a "virtual mall" for
carbon shopping. Here, customers can browse for the offset or compliance unit
of their choice, inspect it closely, and purchase it with confidence.
    To date, buyers have been constrained by the limitations of the broker
and "black box" procurement models. Brokers offer hands-on, consultative
selling, but have limited inventory and are not compensated to provide
customers the best price. Black box systems simplify transactions but blur
individual carbon project distinctions, which has led to the current
"rip-offsets" phenomenon, where well-intentioned buyers invest in projects
that don't provide added environmental benefit.

    Rip-offsets Stop Here

    The World Green Exchange retains the best of broker-assisted selling and
automation, while shedding their limitations. It provides customers a detailed
view of available projects - searchable by over ten criteria - including
supplier, commodity type, certification standard, volume, vintage and price.
Additionally, key documentation specific to each project, such as the project
design documents, verification reports and contracts, is attached to each
project record.
    Combined, this information helps the World Green Exchange deliver
customers unmatched choice and transparency for informed comparison shopping.
Suppliers also benefit. They gain the efficiencies of a well-trafficked global
marketplace supported by automated processing from transaction through
    "The events of the last year have dramatically demonstrated that unless a
market is built around solid and real commodities with integrity, it is simply
a house of cards which will eventually collapse," said Seth Kaplan, Vice
President for Climate Advocacy at Conservation Law Foundation. "By starting
with the first principle that all carbon credits and offsets being traded on
this platform must be real and verified by the most solid and objective of
third-party standards, World Energy is taking a powerful step towards building
a mechanism that can truly help to address the fundamental challenge of global

    It Takes an Ecosystem

    Relationships with leading registries, certification standards,
settlement banks and project developers are helping World Energy deliver the
carbon market's first open-system, best-of-breed platform for the offsets
market. World Energy has already partnered with the Gold Standard and TZ1
Registry, and today announced a collaboration agreement with the Canadian
Standards Association (see separate news release). World Energy is actively
engaged in discussions with additional service providers to further build out
an ecosystem that supports end-to-end transaction services, benefitting buyers
and sellers alike.

    Membership Is Free

    Companies interested in buying carbon commodities, including Verified
Emissions Reductions (VERs), Certified Emissions Reductions (CERs), Renewable
Energy Certificates (RECs), and other global carbon products, can register
online at:
    Membership is free.
    "World Energy is applying the lessons of e-business, energy trading and
open-systems technology to the carbon offset market," said Phil Adams,
President and COO of World Energy. "With the World Green Exchange we are
ushering in the era of Carbon 2.0, where information and automation take the
friction and uncertainty out of carbon procurement, creating the transparency
customers need to transact with confidence."

    About the World Green Exchange

    The World Green Exchange(R) is an open, information-rich marketplace that
enables buyers and sellers of carbon commodities to transact with confidence.
Working with leading standards, registries, consultants, project developers
and banks, the World Green Exchange streamlines the procurement process while
delivering transparency, quality, choice and value. Over 78 million green
commodities, spanning CERs, VERs, RECs, Alberta offsets and RGGI allowances,
have been transacted on the World Green Exchange, making it one of the largest
primary carbon marketplaces in the world. The World Green Exchange is owned
and operated by World Energy Solutions, Inc. (

    About World Energy Solutions, Inc.

    World Energy (TSX: XWE) operates online exchanges for energy and green
commodities. For buyers and sellers of electricity, natural gas, capacity, and
green- energy assets who are impacted by today's volatile markets, World
Energy's proven approach has transformed the normally complex procurement
process into a powerful, streamlined vehicle for cost savings. In addition to
enabling customers to seek competitive pricing on traditional energy
commodities, World Energy is taking a leadership position in the emerging
environmental-commodities markets. Its award-winning World Green Exchange(R)
supports the ground-breaking Regional Greenhouse Gas Initiative's (RGGI) cap
and trade program for CO2 emissions. For more information, please visit

    This press release contains forward-looking statements that are subject
to risks and uncertainties that could cause actual results to differ from
those indicated in the forward-looking statements. Such risks and
uncertainties include, but are not limited to: our revenue is dependent on
actual future energy purchases pursuant to completed procurements; the demand
for our services is affected by changes in regulated prices or cyclicality or
volatility in competitive market prices for energy; we depend on a small
number of key energy consumers, suppliers and channel partners; there are
factors outside our control that affect transaction volume in the electricity
market; and there are other factors identified in our Annual Report on Form
10-K and subsequent reports filed with the Securities and Exchange Commission.

For further information:

For further information: Investor Relations: Phil Adams, World Energy
Solutions, Inc., (508) 459-8100, or Craig Armitage, The
Equicom Group, (416) 815-0700 x278,; Media
Relations: Dan Mees, World Energy Solutions, Inc., (508) 459-8156,

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