World Champion Mario Andretti Endorses Cannonball 8000 at Pink Sheets Launch

    LONDON, Aug. 16 /CNW/ - 8000 Inc. (Pink Sheets -, owners and
organisers of the Cannonball 8000 rally, today named motor racing legend Mario
Andretti to the position of Global Ambassador, the same day as the company's
Pink Sheets debut.
    No name is more synonymous with auto racing than Mario Andretti. Often
referred to as the greatest race car driver of all time, his record of success
is the most diverse in the sport's history. He's taken everything from
NASCAR's crown jewel, the Daytona 500 (in 1967) to the Indianapolis 500 (in
1969) to Formula One's World Championship (1978) The only driver ever to win a
professional race in five consecutive decades, Mario Andretti was named Driver
of the Century by the Associated Press and Racer magazine in January, 2000.
    Now Mario is bringing his passion for driving and his enjoyment of the
finer things in life to the company, Cannonball 8000, and the event it
organises, the European rally. As part of his endorsement of the company and
its rally, he will attend the Cannonball 8000 post rally event September 22,
2007 at the Park Lane Sheraton in London.
    "The spirit of the Cannonball 8000 sums up so many of life's pleasures,"
said Andretti. "Enjoying good company and great locations, with the added
adrenalin that comes from spirited driving. I have an appreciation for all of
these things done safely and responsibly. I think 8000, Inc. and its staff
share these views and I look forward to working with them and meeting the
participants in the rally this September."
    Cannonball 8000 is a rapidly expanding lifestyle event that focuses on
fast cars and five star luxuries. Centred on a three-day European rally, 8000
Inc. has reached an annual turnover in excess of $1.2M in just four years. As
the European event typically sells out six months in advance, Conrad Wall,
founder and CEO of the Cannonball 8000 formula, is eyeing global expansion.
Running at close to 50% profit, with retained earnings of over $600,000 per
year Wall is set to take Asia, Australia and the USA by storm.
    Further brand expansion is scheduled with the launch of Cannonball 8000
TV, a broadband television channel focusing on the high-roller lifestyle,
merchandising, clothing, expansion of the already successful Cannonball 8000
track days and a five year DVD distribution deal with Duke Video, Europe's
largest motorsport DVD distributor.
    "What an achievement for us all," said Wall. "Not only to launch the
company onto the Pink Sheets, giving us the spark for our next stage of
expansion, but to do so in the company of a global legend like Mario Andretti.
He's an inspiration wherever you find motoring enthusiasts and it's a great
honour to welcome him onboard as our ambassador."
    A full business plan, complete with financials and forecasts is available
to view at

    For more information please visit: or contact:

    This news release contains forward-looking statements that are subject to
certain risks and uncertainties that may cause actual results to differ
materially from those projected on the basis of such forward-looking
statements. The words "estimate," "project," "intends," "expects," "believes,"
and similar expressions are intended to identify forward-looking statements.
Such forward-looking statements are made based on management's beliefs, as
well as assumptions made by, and information currently available to,
management pursuant to the "safe-harbour" provisions of the Private Securities
Litigation Reform Act of 1995. For a more complete description of these and
other risk factors that may affect the future performance of 8000 Inc. see
"Risk Factors" in the Company's Annual Report on Form 10-KSB and its other
filings with the Securities and Exchange Commission. Readers are cautioned not
to place undue reliance on these forward-looking statements, which speak only
as of the date made and the Company undertakes no obligation to disclose any
revision to these forward-looking statements to reflect events or
circumstances after the date made or to reflect the occurrence of
unanticipated events.

For further information:

For further information: Press contact: +44-(0)-208-549-2381,

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