Announces Winners of the Employer of Choice Marketing Awards

    Gala event highlights outstanding efforts in employment branding in

    TORONTO, March 21 /CNW/ -, Canada's national career network
with a distinctly local focus, is pleased to officially announce the winners
of the first annual Employer of Choice Marketing Awards (ECMAs). Winners were
presented their awards at a gala event at the Dominion Club in Toronto this
evening, where the winning entries were showcased.
    The only awards program of its kind in the country, the
Employer of Choice Marketing Awards recognize exceptional marketing strategies
by employers in their efforts to attract and retain potential and current
employees and to connect with the general public.
    "Canada's top employers are quickly recognizing that employment branding
gets them the talent they seek," Susan Hayes, General Manager,,
told the audience this evening. "The ECMAs allow us to shine a
spotlight on the real successes in this growing creative arena and the true
power behind employment marketing."
    Co-hosted by Global News Anchor Leslie Roberts and Entertainment Tonight
Canada Host Cheryl Hickey, the gala brought together representatives from
various fields that have significantly contributed to advances in the area of
employment branding, including employers, human resource professionals,
advertising agencies and public relations practitioners. Judging of this
year's entries was conducted by a distinguished roster of professionals,

    -   William Greenhalgh - CEO, Human Resources Professionals Association
        of Ontario
    -   Tony Meehan - Publisher, Mediacorp Canada Inc.
    -   Tony Miller - Senior Vice President, Creative Director, ACLC
    -   Steve Mykolyn - Vice President, Design & Interactive Creative
        Director, TAXI
    -   Debbie Stremmel - Senior Vice President, Recruitment Marketplace

    "We received a tremendous response from a broad range of organizations
from across the country with outstanding examples of employment branding and
we would like to congratulate all of our winners and participants," said
Hayes, General Manager, "Together, we are building a growing
creative industry focused on finding, recruiting, motivating and retaining the
very best talent."
    The ECMAs were created to promote the emerging efforts of Canadian
organizations to include effective marketing as a leading component in their
recruitment strategies. These organizations strive to develop creative
branding solutions that capture the essence of their organization, generate a
strong first impression, and help them attract, hire and retain the right
    "The Employer of Choice Marketing Awards are another example of's ongoing commitment to providing employers and HR recruiters with
the information and tools they need to hire the very best," said Arturo Duran,
Interactive and Business Integration, CanWest MediaWorks Inc., parent company
of "At CanWest, we're focused on developing unique and effective
ways to enhance our suite of online destinations and consistently provide our
customers with the most powerful one-stop source for all their information
    The winning creative in the ECMAs will be highlighted during's presentation on employment branding on Friday, March 23 in
Toronto at the 2007 Top Employers Summit, Canada's largest conference on
becoming an employer of choice.

    The winners of the 2007 Employer of Choice Marketing Awards
are as follows:

    People's Choice Online              Advertising - Overall Campaign
    ----------------------              ------------------------------
    Winner: Scotiabank                  Winner: Southland Transportation Ltd.
    Campaign:                           Campaign: Become a School Bus Driver          Agency: Highwood Communications
    Scotia Careers Website
    Agency: Publicis Tandem

    Advertising - Print                 Advertising - Broadcast
    -------------------                 -----------------------
    Winner: Southland Transportation    Winner: Southland Transportation Ltd.
    Ltd.                                Campaign: Become a School Bus Driver
    Campaign: Become a School Bus       Agency: Highwood Communications
    Agency: Highwood Communications

    Advertising - Online                Job Fair/Recruitment Event Marketing
    --------------------                ------------------------------------
    Winner: McDonald's Restaurants      Winner: EBA Engineering Consultants
    of Canada Ltd.                      Ltd.
    Campaign:         Campaign: EBA Engineering Consultants
    Agency: Cossette                    Recruitment
                                        Agency: Avatar Brand Management Inc.

    Employee/Internal Communication     Community/Corporate Citizenship
    -------------------------------     -------------------------------
    Programs                            Initiatives
    --------                            -----------
    Winner: Scotiabank                  Winner: Purolator Courier Ltd.
    Campaign: Scotia Applause Employee  Campaign: Purolator Tackle Hunger
    Recognition Program 2006            2006
    Agency: Carlson Marketing           Agency: Hill & Knowlton

    For more information, please visit

    ----------------- is 74% indirectly owned by CanWest Global Communications
Corp, (NYSE:   CWG; TSX: CGS and CGS.A,, and 26%
indirectly owned by the CanWest MediaWorks Income Fund (TSX: CWM.UN; CanWest Global Communications Corp., an international
media company, is Canada's largest media company and largest publisher of
daily newspapers. The Company also owns, operates and/or holds substantial
interests in free-to-air and subscription-based television networks,
out-of-home advertising, web sites, and radio stations and networks in Canada,
New Zealand, Australia, Singapore, Indonesia, Malaysia, Turkey, the United
States and the United Kingdom.

For further information:

For further information: Tammy Bender, CanWest MediaWorks, (416)

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