Working Canadians Take the Long View on the Labour Market

    Workopolis poll also reveals that career planning a higher priority for
    2009 than in past years

    TORONTO, Jan. 6 /CNW/ - Amid news of layoffs and a declining national
employment rate, Canadians are taking the long view on the job market,
according to a new Workopolis poll. Asked to specify when they expect the
labour market to improve in light of recent gloomy economic forecasts, 65 per
cent of working Canadians said they expect the skies to have cleared in a year
or more.
    Two-in-ten (22 per cent) Canadians expect a brighter outlook within the
next six to twelve months and eight per cent anticipate positive change in the
next three to six months. Quebecers and those in the Prairies are more likely
than the rest of Canadians to believe that things will be looking up in less
than a year.
    "Canadians have been through recessions before, and we understand that
this too shall pass," said Patrick Sullivan, President of Workopolis. "If you
are in the market for a new opportunity, keep in mind there are still jobs out
there, but you may have to be more strategic and focused about your search,
and position yourself accordingly."

    Career Planning a Bigger Focus for 2009

    A quarter of Canadians are contemplating a New Year's resolution related
to their careers. This has taken on greater significance compared to a similar
study in 2006, when only 13 per cent of Canadians said they planned to make
work-related resolutions. However, many Canadians still prioritize other
aspects of their lives when the countdown starts on New Year's Eve. Quality
time with friends and family is tops for 56 per cent of Canadians, followed by
exercise (53 per cent), diet (45 per cent) and quitting smoking (11 per cent).
    "Your job satisfaction and career planning are part of the big picture
when it comes to your overall happiness and well-being," said Sullivan.

    New Career Strategies for a New Year

    Driven by concerns about the economy and their own financial well-being
in the coming year, Canadians are thinking proactively about their careers and
their marketability for future job opportunities. Four-in-ten (41 per cent)
said they would be more likely to seek out increased compensation in 2009.
    "If you're looking for a raise or to move to a job with more salary this
year, be sure to do your homework and be realistic," advised Sullivan.
"Prepare a strong case for yourself including being able to demonstrate your

    Other strategies include:

    -   Pursuing additional job training or skill development, with
        40 per cent of respondents indicating they would be more likely to
        consider this next year;

    -   A quarter (23 per cent) said that concerns would make them more
        likely to consider a job change; and

    -   Taking an additional job or considering part-time work is more likely
        in 2009 for a quarter of Canadians (23 per cent).

    Albertans are more likely than other Canadians to manage their financial
concerns by considering a second or part-time job. More than one-third (34 per
cent) are likely to look for additional work, compared to the national average
of just under a quarter (23 per cent).

    About Workopolis:

    Workopolis ( is Canada's leading online
career-solutions provider with over 3.3 million unique visitors monthly in
Canada, the most posted resumes and twice as many job postings as the nearest
    Workopolis provides a fully bilingual suite of industry-leading products
and services including:
    -   Powerful Resume Database search functions and intuitive screening
        tools to help connect employers with the "best fit" candidates -
        contributing to a 71 per cent hiring success rate for customers.
    -   An inside look at niche industries with access to over 100
        professional and trade associations.
    -   Career alerts, resume rescue and an online salary calculator to help
        job seekers find the right job.

    Headquartered in Toronto, Workopolis has offices in eight Canadian
cities. Workopolis is a partnership of Toronto Star Newspapers Ltd. and Gesca
Ltd., the newspaper publishing subsidiary of Power Corporation of Canada.
    Workopolis is the exclusive Official Supplier of Online Recruitment
Services for the Vancouver 2010 Olympic and Paralympic Winter Games.

    About the poll: The poll was conducted by Harris/Decima between December
11 and 14, 2008 via a national omnibus telephone survey among a representative
sample of 578 working Canadians(*). The margin of error is +/-4.1%.

For further information:

For further information: or to arrange for an interview: Meredith Adolph
or Sheryl So, Environics Communications (for Workopolis), (416) 969-2667,
(416) 969-2725

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