Working Canadians give employers a "B" grade in year-end performance review: RBC study

    Survey notes few "A"s as many Canadians happy about their jobs

    TORONTO, Dec. 20 /CNW/ - Working Canadians gave their employers a passing
grade in a year-end performance review that netted out four times as many B's
and C's than it did As. This is according to a new workplace study from RBC
which shows that while Canadians are just as satisfied with their jobs as they
were in 1998, the percentage of "very satisfied" working Canadians has dropped
    The RBC Survey, conducted by Ipsos Reid and titled The Competition for
Canadian Talent, shows when it comes to grading their employers overall as a
place to work, Canadians are stingy with the marks, with fewer than one in
five workers (18 per cent) handing out an "A" grade. Forty-three per cent
handed out "B" grades while 28 per cent think their employers are simply
average "C"s. Fewer than one in ten (8 per cent) think their workplaces are
worthy of no more than a "D" overall, while three per cent offered up a
failing grade.
    "A report card full of Bs and Cs generally indicates a need for
improvement and this one isn't any different," said Christianne Paris, RBC's
vice-president, Recruitment and Learning. "Employers committed to being
successful are going to have to work harder and do better to attract and
retain valued employees in the current competitive landscape."
    According to the survey, almost nine in ten (86 per cent) Canadians are
satisfied with their jobs, but only one-third (36 per cent) say they are very
satisfied. This is a significant change from 1998 when RBC last checked the
pulse of the Canadian workplace and half (49 per cent) the working population
said they were very satisfied with their jobs.

                 Very        Somewhat    Somewhat       Very
                 Satisfied   Satisfied   Dissatisfied   Dissatisfied
    2007         36%         50%         10%            4%
    1998         49%         36%         8%             6%
    1997         47%         39%         9%             5%
    1996         42%         46%         8%             4%

    Those workers who tend to be most satisfied with their jobs are older
workers, those in senior management and those earning more than $40,000 a
    A good number of Canadians are less than happy about their jobs. Only
half (51 per cent) of the survey respondents find their work to be challenging
and interesting, with 15 per cent going so far as to say they find their jobs
extremely boring. Just under half (47 per cent) feel it is getting
increasingly difficult to make ends meet and 38 per cent consider their jobs
as just a way to make money rather than a career. One-third (32 per cent)
simply think there are a lot of good jobs, but no great jobs out there while
28 per cent describe themselves as being in a dead-end job.
    Three-quarters (74 per cent) of Canada's working population say it's
important to work for an employer whose values are in line with their own,
demonstrating that how a company conducts its business also plays a huge role
in how people feel about their work and their employer. Also noteworthy is
that almost all (87 per cent) agree it is important to love and value the type
of work they do and more than half (63 per cent) agree they need to be
constantly challenged.
    When it comes to personal relationships with their employers, 59 per cent
agree they respect their employer, but only half (48 per cent) trust their
employers or have a strong sense of loyalty (52 per cent) to them. In fact, if
offered a comparable job with more pay somewhere else, 28 per cent would stay
where they are. The same percentage (23 per cent) that consider the atmosphere
at their workplace to be depressing also think their employers care only about
shareholders. Fourteen per cent are concerned about losing their job.
    "The competition for working Canadians is already fierce and it will
continue to be even more so in the coming years as the baby boomers get closer
to retirement age," noted Paris. "Creating inclusive working environments
where people of all generations want to work and feel good about their jobs
and their workplace is paramount to keeping this country's economy moving
ahead at full-steam."
    This is the first of a series of surveys on the Canadian workforce
conducted for RBC by Ipsos Reid. These are some of the findings of an RBC poll
conducted by Ipsos Reid between November 5 and November 15, 2007. The online
survey is based on a randomly selected representative sample of 2052 Canadian
full and part-time workers. With a representative sample of this size, the
results are considered accurate to within +/-2.2 percentage points, 19 times
out of 20, of what they would have been had the entire adult Canadian
population been polled. These data were statistically weighted to ensure the
sample's regional and age composition reflects that of the actual employed
Canadian population according to the 2006 Census data.

For further information:

For further information: Media Contact: Judi Levita, (416) 974-8810

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