Women in municipal government campaign on Facebook, Twitter

    WHISTLER, B.C., June 8 /CNW Telbec/ - A campaign to get more women into
municipal government in Canada has launched its own Facebook page to provide
advocates with a virtual meeting place and better communication tools.
    The "Campaign for More Women in Municipal Government" Facebook page at
http://tinyurl.com/fcmwmg was created by InterChange Public Affairs as a
contribution to the campaign, which is guided by the Federation of Canadian
Municipalities (FCM) Committee on Increasing Women's Participation in
Municipal Government.
    "Our campaign has grown dramatically over the last few years, and we are
excited about adding Facebook and other social media tools to our toolkit,"
said Pam McConnell, Toronto city councillor and chair of the committee. "Women
make up 52 per cent of Canada's population but only 23 per cent of municipal
councils. Canada needs more women in municipal government."
    The Facebook page, which was launched at a fundraising breakfast June 7
at FCM's annual conference in Whistler, B.C., will serve as the platform for a
social media strategy being developed by InterChange. It will provide
advocates and others with a place to share experiences, exchange information,
celebrate accomplishments and develop a sense of shared purpose.
    FCM launched its campaign in June 2005. Since then, developments in
social media have driven rapid growth in tools like blogs, Facebook, MySpace,
Meetup, Twitter and others that have a place is social advocacy campaigns.
InterChange saw an opportunity to apply its expertise in advocacy
communications to a worthy cause.
    In addition to Facebook, the campaign is also on Twitter at
http://twitter.com/regionalchamps. InterChange is also producing a short video
promoting women's participation in municipal government, which will be
launched in September and posted on Facebook. The video will answer the
question: "Who ever heard of a woman mayor?".

    InterChange Public Affairs is a full-service public affairs firm based in
Ottawa, offering government relations and communications services and advice
to private, public and not-for-profit organizations.

For further information:

For further information: Robert Ross, (613) 290-5341; Massimo Bergamini,
(613) 290-5317

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