Wolfville, Nova Scotia, to become Canada's first Fair Trade Town

    OTTAWA, April 11 /CNW Telbec/ - For all Canadians concerned with Fair
Trade practices in developing countries, and with the environment and
sustainability both abroad and at home, Wolfville, Nova Scotia, will be the
town to watch when on Tuesday, April 17, 2007, it officially becomes the first
Fair Trade Town in Canada.
    The launch and celebration event will take place at Acadia University's
Festival Theatre Building on Main St. in Wolfville. TransFair Canada, the
certification body for Fair Trade Certified products sold in Canada and leader
of the Canadian Fair Trade Town campaign, will recognize the Annapolis Valley
town for its commitment to supporting the principles of Fair Trade and making
Fair Trade Certified products available in the community.
    "The Fair Trade Town designation for our unique town speaks to the fabric
and conscience of this community in a sincere and genuine way," says Wolfville
Mayor Bob Stead. "The focus on fairness and sustainability allows our
residents to participate in this endeavor with deep personal conviction and
    The underlying theme of the launch, which is being held in the week
preceding Earth Day, will be "sustainable communities". Sustainable and fair
production and trade practices are the essence of Fair Trade Certification, as
well as desired goals for local production.
    Wolfville is proud to embrace Fair Trade and to shine a similar light on
producers in its own backyard. At the event, many Wolfville businesses
supporting Fair Trade and local production will display in the lobby together
with producers, associated groups and agencies. Area chefs will offer samples
of culinary creations made from Fair Trade and local products.
    The Fair Trade Town Advisory Committee includes representatives of the
Town of Wolfville, Wolfville Business Development Corporation, Acadia
University students, faculty, and staff, Wolfville Farmers' Market, Just Us
Coffee Roasters Co-op, and local producers.

    The Canadian member of Fair Trade Labelling Organizations International
(FLO), TransFair Canada works with 200 Canadian importers and manufacturers
using the Fair Trade Certified logo, ensuring producers in the South do
benefit. Behind the Fair Trade Certified logo, there is a strong and
independent system of monitoring and control.
    "The international Fair Trade Towns campaign, which involves more than 20
countries, empowers communities to send a strong signal in favor of Fair Trade
and sustainable consumption," says TransFair Canada's Executive Director Rob
Clarke. "We congratulate the town of Wolfville for its vision and commitment,
and we look forward to many other Canadians cities joining the campaign!"
    The doors will open at 5 p.m. with the official launch time set for
6 p.m. Following the event's conclusion at 7 p.m., attendees are invited to
move to the Al Whittle Theatre on Main St. for a free viewing of the movie
"Buyer Be Fair".

For further information:

For further information: For more information on the launch in
Wolfville, contact: Michelle Manks, (902) 542-4093,
marketing@town.wolfville.ns.ca; For more information on the Fair Trade Towns'
campaign and Fair Trade Certification, contact: Chantal Havard, TransFair
Canada, (613) 563-3351 ext.21, Chantal.havard@transfair.ca

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