Wmode and Tira Wireless partner to accelerate delivery of Digital Media

    ClearMode(R) Services and the Tira Jump(R) Platform Integration Enables
    Rapid Delivery of Premium Content to Consumer Channels

    ORLANDO, FL, March 28 /CNW/ - Wmode, the leading provider of digital
media distribution services under the ClearMode(R) brand, and Tira Wireless,
the premier provider of advanced development and deployment technology and
services for the mobile market, announced today that they have signed an
agreement to integrate the Tira Jump platform with the ClearMode suite of
services. The partnership will enable developers and publishers to get their
content onto operator decks and into consumer hands much more efficiently; and
ensure Wmode customers can access the latest and greatest content on demand.
    "Through Wmode's partnership with Tira Wireless, we will be able to offer
the benefit of both the Jump platform and ClearMode services to content
providers and operators, allowing for the quick ingestion of premium content
in our digital media catalog," stated Dennis Woronuk, President and COO of
Wmode. "We look forward to the increased efficiency the Jump platform will
bring to our content partner program."
    This agreement joins two industry leaders - Tira Wireless offering
deployment and certification expertise and Wmode providing extensive
experience in merchandising and digital media distribution. Through the
combined efforts, content will now reach consumer's handsets faster and
provide for an improved mobile experience.
    "By joining with Wmode, Tira Wireless customers now have even greater
reach and direct submission points for their mobile content," said Matt
Golden, Senior Vice President, Corporate Development and Co-founder of Tira
Wireless. "Partnering with Wmode simplifies the process of getting mobile
content to market for our customers and we look forward to expanding our
relationships with Wmode operator and content partners."

    About Tira Wireless
    Tira Wireless provides a unique combination of technology and services
designed to ease the cost and complexity of developing and deploying mobile
content. Its Tira Jump platform streamlines the development, porting,
optimization, certification, asset management and delivery of mobile content,
including games, applications, ringtones, wallpaper and screensavers. Tira
Wireless is the deployment partner of choice for the world's leading mobile
content developers, publishers and mobile operators, including Warner Bros.,
Sony Pictures Mobile, THQ Wireless, T-Mobile, Helio and TELUS Mobility.
Founded in 2001, Tira Wireless is a privately held, venture-backed company
with offices in Silicon Valley, Toronto, Seattle and London. Additional
information is available at www.tirawireless.com.

    About Wmode
    Wmode operates ClearMode(R), a digital media distribution service that
provides for the recruitment, management, discovery, delivery and payment of
digital content. Wmode offers a complete suite of technologies and services as
a managed service to enable triple and quad play service providers, broadband
operators, mobile carriers, MVNOs, content providers and media companies to
deliver a broad range of digital content and services to their consumers.
ClearMode, the first complete digital media distribution solution, has been
operated as a managed service since 2002. Wmode, founded in September 2000, is
a privately held company with offices in Calgary and Toronto, Canada and Bern,
Switzerland. Further information about Wmode can be found at www.wmode.com.

For further information:

For further information: Media Contacts: Marty Savoy, Director,
Marketing and Communications, Wmode, Inc, (403) 210-8327,
Marty.Savoy@wmode.com; Jodi Echakowitz, Echo Communications (for Tira
Wireless), (905) 709-9600, jodi@echo-communications.com

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