With just under a year to kick-off, Canadians are excited about the 2010 FIFA World Cup(TM)

    Sony Ericsson Announces Availability of EA SPORTS FIFA Soccer for Free on
    C510 Handset


    TORONTO, Aug. 26 /CNW/ - More than a third of Canadians will be following
one of the world's leading sporting events, the 2010 FIFA World Cup(TM),
taking place in South Africa next June. In an Angus Reid survey commissioned
by Sony Ericsson, the official mobile handset of the 2010 FIFA World Cup(TM),
it was revealed that 39 per cent of those who follow the game will be watching
in support of their team.
    Soccer, the largest participation sport in Canada with 2.6 million
players(1), is a social experience for all ages. In accordance with the
camaraderie of the sport, 20 per cent of survey respondents plan to cheer for
their team at the local pub, while 38 per cent will be watching the games at
home with friends and family.
    "Soccer is an integral part of life for many Canadians and we are
uniquely placed to be a champion of soccer fans in Canada, where our diverse
ethnic background has created a strong and passionate fan base," said Michelle
Digulla, General Manager of Sony Ericsson Canada. "Sony Ericsson will enable
soccer fans greater access to the event and the passion of the game."
    Always looking for new ways to engage fans, Sony Ericsson is excited to
announce that EA SPORTS(TM) FIFA Soccer from EA Mobile(TM) is now available
for download on the C510 handset, for free. The game is available for free for
owners of the C510 handset, regardless of purchase date.
    The survey further revealed that when their team scores the winning goal,
40 per cent of those who will be watching the 2010 FIFA World Cup(TM) will
phone a friend to share the excitement, regardless of where they are. Thirty
three percent will take photos and 17 per cent will text the experience to
friends and family. These reactions are indicative of the significant role
technology now plays in sharing our experiences, a fact Sony Ericsson had in
mind when designing the C510 handset with integrated YouTube(TM) and
Facebook(TM) applications with the ability to upload pictures directly from
the device's 3.2 megapixel camera.

    The C510 handset is currently available from Rogers starting at $49.99.
Features of the handset include:

    -   3.2 mega-pixel camera - Take great pictures with advanced features
        like Smile Shutter(TM) and Face Detection.

    -   Facebook(TM) Mobile - Automatically see status updates with
        zero-touch access to Facebook(TM). Plus, you can upload images
        directly from the phone.

    -   YouTube(TM) application -Easily record video and upload directly to
        YouTube(TM) straight from the C510 handset

    Sony Ericsson announced that it had been appointed the official mobile
handset of the 2010 FIFA World Cup(TM) in Sweden, in September 2008. The Sony
Ericsson sponsorship runs to the end of 2010 and includes the 2010 FIFA World
Cup(TM) in South Africa.

    About the Survey:

    From July 28 to July 29, 2009 Angus Reid Strategies conducted an online
survey among 1,010 randomly selected Canadian adults who are Angus Reid Forum
panelists. The margin of error-which measures sampling variability-is +/-
3.1%, 19 times out of 20. The results have been statistically weighted
according to the most current education, age, gender and region Census data to
ensure a representative sample. Discrepancies in or between totals are due to

    About Sony Ericsson:

    Sony Ericsson is a top, global industry player with sales of around 97
million phones in 2008. Diversity is one of the core strengths of the company,
with operations in over 80 countries including manufacturing in China and R&D
sites in China, Europe, India, Japan and North America. Sony Ericsson was
established as a 50:50 joint venture by Sony and Ericsson in October 2001,
with global corporate functions located in London. For more information about
Sony Ericsson please visit www.sonyericsson.com

    About FIFA:

    For more than 100 years, the Fédération Internationale de Football
Association, founded on 21 May 1904 in Paris and better known as FIFA, has
continued to provide the essential leadership role to the international
football family. Headquartered in Zurich, Switzerland, the eighth FIFA
President, Joseph S. Blatter guides the organisation today with a commitment
to the evolution of FIFA as a modern and dynamic association. The basis of the
world's football family is formed by FIFA's members. From the founding seven,
the family has today grown to 208 affiliated football associations, also
organised into six confederations spanning the globe.
    FIFA's worldwide activities go well beyond touching the world through its
various competitions, such as the world's biggest single-sport event, the FIFA
World Cup(TM). In football development projects such as the FIFA GOAL
Programme as well as in corporate social responsibility activities (including
the Football for Hope movement to support through football social and human
development) FIFA makes material, financial and promotional contributions to
develop the game and to build a better future. For the Game. For the World. To
find out more about FIFA and its initiatives please check out www.FIFA.com.

    About the FIFA World Cup(TM):

    The FIFA World Cup(TM) is the world's governing body of football's
flagship event, occurring every four years with the best 32 nations of the six
confederations battling it out for the ultimate prize in football - the FIFA
World Cup(TM) Trophy. The brainchild of the third President of FIFA, Jules
Rimet, the FIFA World Cup(TM) was first staged in Uruguay in 1930 and emerged
decades later to be the biggest single sports event with a cumulative audience
of more than 26 billion TV viewers in more than 200 countries over the 64
matches. In 2010, the 19th edition will be held for the first time on African
    The road to South Africa 2010 began in Samoa in August 2007 and from
there the road is criss-crossing the globe before its final destination, South
Africa in 2010. 203 teams have entered the race for one of the 31 available
places in the FIFA World Cup(TM) final tournament with host South Africa
automatically qualified. Even champion Italy must qualify to defend their
title. Follow all the action and experience the triumphs, tensions and tears
of qualification on FIFA.com, world's football's home on the worldwide web.

    (1) http://www.fifa.com/worldfootball/bigcount/allplayers.html

For further information:

For further information: Sarah Coombs, (416) 848-1447,

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