Wise up, Canada!

    Vancouver Aquarium sustainable seafood program, Ocean Wise(TM), launches

    VANCOUVER, April 2 /CNW/ - Canadians from coast to coast are now becoming
Ocean Wise by choosing sustainably sourced seafood items at nearly 200
restaurants across Canada!
    Ocean Wise is a Vancouver Aquarium conservation program for
sustainably-sourced seafood. Working with participating restaurant (and
market) partners, Ocean Wise offers environmentally-friendly seafood choices
to consumers which are easily identified on menus by the trusted Ocean Wise
    Today at Toronto's Fairmont Royal York a celebration was held to
introduce all Canadians to OCEAN WISE, Canada's leading sustainable seafood
restaurant program. In response to consumer demand, Ocean Wise has grown from
a small, local initiative to a national program.
    "Overfishing is the number one problem facing the world's oceans. With
most ocean fisheries on the brink of collapse within the next 25 years, it is
a major problem that we must respond to", says Dr. John Nightingale,
President, Vancouver Aquarium, "and by committing to sustainable seafood
choices, Canadians can be part of a real solution".
    Talented chefs tantalized taste buds at the event with delicious OCEAN
WISE sustainable seafood offerings wisely paired with Chateau des Charmes
local wines. Appearances were made by Ryan Gustafson, Ted Corrado, Martin
Kouprie, Jason Innes and Bertrand Alepee, Morgan Wilson and Christopher Brown.
Also on hand was Executive Chef Rob Clark of Vancouver's C Restaurant, the
founding restaurant partner of OCEAN WISE.
    Toronto's Fairmont Royal York is home to EPIC restaurant chef Ryan
Gustafson who says, "Fairmont Hotels & Resorts' commitment to ocean
sustainability means working with reputable suppliers who purchase fish that
are resilient to fishing pressure and harvested in ways that limit damage to
marine or aquatic habitats. Through the Ocean Wise program, we've removed
endangered fish such as Chilean sea bass and blue fin tuna, orange roughey and
shark, from EPIC's dining menu."
    Torontonians can now enjoy the Ocean Wise Taster Menu Promotion April
2-9, featuring delicious, ocean-friendly seafood menus at participating Ocean
Wise restaurants including EPIC at Fairmont Royal York, C5 at the Royal
Ontario Museum, Pangaea, Amuse Bouche, Perigee and Trios Bistro at Toronto
Marriott Downtown.

    NOTE TO EDITORS: Post-event interviews are available in Toronto on
Thursday and Friday, April 2 & 3 with inaugural Ocean Wise Toronto
participating chefs, C Restaurant Executive Chef Rob Clark and Ocean Wise
program manager Mike McDermid. To book interviews in Toronto please contact
Mike McDermid at 604.833.5268 or 778.988.6453 or mike.mcdermid@vanaqua.org

    About Ocean Wise(TM)

    The Ocean Wise brand on a restaurant menu is the trusted symbol of
ocean-friendly seafood choices for discerning consumers.
    Launched in Vancouver, BC in January 2005, the Ocean Wise program now has
nearly 200 participating members across Canada with over 2,000 locations
including restaurants, markets, culinary schools, a sports/entertainment arena
and a university campus. A complete list of participants can be viewed online
at: www.oceanwise.ca

    About the Vancouver Aquarium

    The Vancouver Aquarium is a self-supporting, non-profit association
dedicated to effecting the conservation of aquatic life through display and
interpretation, conservation practices, education, research, and direct
action. Learn more at www.vanaqua.org

For further information:

For further information: Media Contact: Kent Hurl, Vancouver Aquarium
Public Relations Supervisor, (604) 659-3752, kent.hurl@vanaqua.org

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Vancouver Aquarium Marine Science Centre

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