Wireless Industry Launches National Cell Phone Recycling Program

    HALIFAX, Jan. 20 /CNW Telbec/ - Canada's wireless telecommunications
industry has launched Recycle My Cell, a new Web-based initiative designed to
make it even easier for Canadians to recycle their old cell phones. The
national program lets users find out where and how to properly dispose of
their cell phones and other wireless devices - regardless of carrier, brand or
condition - at www.RecycleMyCell.ca. The free program, which incorporates
numerous existing cell phone recycling initiatives across the country, is
organized by the Canadian Wireless Telecommunications Association (CWTA) in
conjunction with cell phone service providers, handset manufacturers and
recycling companies.
    The goal of this program is to raise awareness about the importance of
cell phone recycling and keep handsets from entering Canada's landfills. And
just as important, the proceeds from the recycled wireless devices go to
benefit many local and national charities.
    "Canada's wireless companies have long been leaders in developing green
business strategies," said CWTA President and CEO Bernard Lord. "The new
Recycle My Cell program further illustrates that thinking green doesn't need
to be complicated, yet the results can have a major impact on protecting our
environment and enriching the communities in which we live."
    Finding one of Canada's more than 3,500 cell phone recycling drop-off
locations is simple: all you have to do is enter your postal code at
www.RecycleMyCell.ca or call 1-888-797-1740 for more information. This
generates a list of the 10 closest cell phone recycling drop-off sites. And if
you can't visit one of these drop-off locations in person, the Web site
provides a postage-paid label that you can print, as well as instructions for
clearing your device of all personal data before you drop it off at a
recycling site.
    "I am pleased to announce that Nova Scotia is the first Canadian province
to officially adopt the Recycle My Cell program as part of provincial e-waste
management regulations," said David Morse, Minister of Environment. "Canada's
wireless industry is to be commended for its ongoing commitment to corporate
responsibility in the area of environmental stewardship."
    Many different items are accepted for recycling, including cell phones,
smartphones, pagers, aircards, batteries, chargers and accessories. After the
device is received, it is sent to a recycling plant where it can be taken
apart for scrap or be refurbished. Proceeds from the sale of refurbished
phones and scrap materials are donated to numerous national and local
charities. All of the recycling companies involved with the Recycle My Cell
program are ISO 14001:2004 certified, meaning they have an environmental
management system in place which ensures accountability and knowledge of the
associated environmental impacts.
    Recycle My Cell is made possible with participation from: Bell, GREENTEC,
KYOCERA, Motorola, MTS, Nokia, ReCellular, Inc., Research In Motion, Rogers
Communications Inc., Samsung, SaskTel, TbayTel, TELUS and Virgin Mobile

    Canadian Wireless Telecommunications Association (CWTA)

    CWTA is the authority on wireless issues, developments and trends in
Canada. It represents cellular, PCS, messaging, mobile radio, fixed wireless
and mobile satellite carriers as well as companies that develop and produce
products and services for the industry. (www.cwta.ca)

For further information:

For further information: Media information and interview opportunities:
Marc Choma, CWTA, (613) 233-4888 ext. 207, mchoma@cwta.ca; Janet Lynn McNeil
BA, BPR, Communications Advisor, NS Department of Environment, (902) 424-7420,
Fax: (902) 424-0644, BlackBerry: (902) 237-4287

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