Winning Brands Launches in Zellers Stores Across Canada

    - Winning Colours Stain Remover is 1st Product into HBTC North American
Retail Group -

    BARRIE, Ontario, June 4 /CNW/ - Winning Brands Corporation (Pink Sheets:  
WNBD) (Frankfurt: WMU.F), manufacturer and marketer of eco-responsible
cleaning solutions, including the popular new cleaning favourite Winning
Colours Stain Remover, announced today that its newest retail account is
HBTC's Zellers unit, with 277 stores throughout Canada. HBTC is a North
American retailer owning well-known stores in both the United States and


    "Winning Colours is scheduled for roll-out starting today at Zellers
coast-to coast with inventory that is already delivered," says Winning Brands
National Sales Manager Patricia Miles. "This shows our movement into a greater
variety of store types, a trend that will continue."

    Winning Brands CEO Eric Lehner stresses that "we are always working to
put good distribution arrangements in place. When critical mass distribution
is achieved, our Company will begin higher profile marketing programs that
will steepen the angle of the growth curve. We are confident that our
widespread distribution in Canada is a precursor of things to come in the USA
and elsewhere."

    "While Winning Colours Stain Remover is becoming a staple in many
Canadian households, our distribution initiatives underway in the USA are
targeted to repeat the growth of Winning Colours popularity in Canada. Early
positive response from test markets internationally have also been reported,"
Mr. Lehner said.

    ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a
manufacturer and marketer of eco-responsible cleaning solutions including its
lead brand, Winning Colours Stain Remover, which is being targeted to become
the world's favourite stain removing solution for its skin-friendliness, ease
of use and versatility. Additional brands include KIND Laundry Products,
CLEAN1 All Purpose, SMART Wet Cleaning Solutions and TrackMoist Dust
Suppressant to conserve water.

    ABOUT HBTC - ZELLERS: In the US, HBTC's banners include Lord & Taylor, an
upscale specialty retailer with 48 stores in nine states, and Creative Design
Studios, the design and manufacturing division that creates branded
collections for customers throughout North America and internationally. HBTC's
Canadian retail entity, Hudson's Bay Company, operates the Bay, a major
department store, Zellers, a mass merchandise format, Home Outfitters, a
kitchen, bed and bath specialty store, and value-priced Fields stores. Zellers has stores in all Canadian provinces and is placing more
emphasis on home decor.

    Certain statements in this news release that are not historical facts are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such statements may be identified by the use of
words such as "anticipate," "believe," "expect," "future," "may," "will,"
"would," "should," "plan," "projected," "intend," and similar expressions.
Such forward-looking statements involve known and unknown risks, uncertainties
and other factors that may cause the actual results, performance or
achievements of Winning Brands Corporation (the Company) to be materially
different from those expressed or implied by such forward-looking statements.
The Company's future operating results are dependent upon many factors,
including but not limited to the Company's ability to: (i) obtain sufficient
capital or a strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure necessary to
support the growth of its business; and (iii) competitive factors and
developments beyond the Company's control. TrackMoist(TM) is a trademark of
Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.

    Corporate Contact Information:
    Winning Brands Corporation, Office Direct (705) 737-4062,
    11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3

    E & E Contact Information:
    Paul Knopick (949)707-5365

For further information:

For further information: Winning Brands Corporation, +1-705-737-4062,; or Paul Knopick of E & E, +1-949-707-5365,, for Winning Brands Corporation, Web Site:

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