Wine Council of Ontario elects new Chair

    President of Flat Rock Cellars to promote Ontario Wines

    NIAGARA, ON, June 19 /CNW/ - With over 10 years experience in the Ontario
wine industry, the incoming Chairman of the Wine Council of Ontario will be
using his marketing astuteness and passion for quality wines to encourage
consumer loyalty for Ontario wines.
    Ed Madronich, President of Flat Rock Cellars in Jordan, was elected as
the new chair of the Wine Council of Ontario (WCO) at yesterday's board
meeting. He replaces Norm Beal of Peninsula Ridge Estates Winery who has spent
his four-year term working to strengthen the industry with a focus towards
growth and prosperity.
    "Our industry is at a crossroads and I am excited to bring my unwavering
passion for Ontario Wines to this role. It is invigorating to have the
opportunity to build on our great successes and foster a new awareness and
dedication to Ontario wines by Ontarians," says Ed.
    Plans for building Flat Rock Cellars with Ed's father started in 1999
when they purchased the winery property in Jordan. Achieving the shared dreams
of his grandfather, who wanted to start a winery in Twenty Valley over 50
years ago, was marked when they opened their doors for business in 2005.
    "Ed's commitment to the industry and enthusiasm for premium wine make him
an excellent choice to lead the Ontario wine industry as it continues to grow
and focus on quality," says Hillary Dawson, President of the WCO.
    Madronich began his wine career at Vincor Canada where he honed his
marketing skills by starting as a Brand Manager for popular wines. He quickly
worked his way up to Director of Marketing for Inniskillin where he managed
domestic and international marketing efforts before moving to start Flat Rock
Cellars with his father.
    As new chair, Ed's efforts will be supported by as strong Board of
Directors that elected Allan Schmidt of Vineland Estates Winery as vice-chair,
Jim Clark of Colio Estate Wines as secretary and Anthony Bristow of Andrew
Peller Ltd. as treasurer. Bruno Reis of Konzelmann Estate Winery also joins
the team as a new member of the board.

    The Wine Council of Ontario is a non-profit trade association that
represents Ontario's four wine regions - Niagara Peninsula, Pelee Island, Lake
Erie North Shore and Prince Edward Country. These regions grow 75 per cent of
the grapes used in Canadian wine production.

For further information:

For further information: Media contact: Magdalena Kaiser-Smit, Director
of Public Relations - Marketing & Tourism, Wine Council of Ontario, (905)
684-8070 ext. 228,

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