Win a De Beers Diamond this Mother's Day!

    Enter free draw for $4,000 Gem at Mining in Society show

    TORONTO, April 28 /CNW/ - One lucky person can dazzle their mother on
Mother's Day when they win a De Beers diamond worth $4,000 at the Mining in
Society show at the Metro Toronto Convention Centre.
    The Mining in Society show - free for all ages - is an annual event where
students, families and any interested members of the public can learn about
the important role the mining and minerals industry plays in everyday life.
    The De Beers diamond draw is a one-day opportunity only on Mother's Day,
Sunday, May 10 and is free to enter. Simply visit the Mining in Society
pavilions and exhibits at the Metro Toronto Convention Centre before 2:30 p.m.
and fill out an entry ballot. Doors open at 9:00 a.m., ballots will be
unavailable after 2:30. The Mother's Day diamond draw will be held at 3:00
    "The Mining in Society show is a fun and fascinating collection of
exhibits and pavilions that gives visitors the opportunity to roll up their
sleeves and pan for gold, drive a simulator, check out amazing technology like
robotic submarines, and see how rocks and minerals are used in our everyday
lives," said Jean Vavrek, Executive Director of CIM (Canadian Institute of
Mining, Metallurgy and Petroleum). "It's an event designed for the whole
family, and to make it even more interesting, we've added the Mother's Day
diamond draw so we can celebrate Mother's Day along with our visitors."
    The half-carat diamond was donated by De Beers Canada, operators of the
Victor Mine in Northern Ontario and the Snap Lake Mine in the Northwest
Territories. "We're proud to support Mining in Society, which is a fun and
interesting way to learn about the important role mining and minerals play in
our society," said Jim Gowans, CEO of De Beers Canada.

    Mining in Society is a collection of pavilions highlighting the mine

    -   Exploration - Become a gold panning expert with Yukon Dan at a real
        gold-panning exhibit. Learn about exploration materials and practices
        from the past, and check out the amazing technologies now being used
        to find the next big strike.
    -   Mining - Push the pedals, pull the levers and operate the heavy
        machinery that makes mines work. Well, maybe not the real equipment,
        but the simulators are just as fun! This area will show you all about
        how different types of mines work, and how different types of
        valuable materials - from metals to precious gems - are extracted.
    -   Processing - Ever wonder how a diamond gets it sparkle? Or how nickel
        is extracted from rock? This pavilion will demonstrate the
        differences between how minerals, metals, gems and industrial
        minerals are processed
    -   Products and Fabrication - Explore what types of materials go into
        making the products and materials that we use in our daily lives.
        From sports equipment and musical instruments to the latest
        technological innovations, you'll be amazed at the important role
        metals and minerals play
    -   Sustainability - Working with stakeholders and operating in an
        environmentally responsible way are important aspects of
        sustainability. This pavilion will explain how industry works with
        its neighbours and communities. And there's a bonus - when you visit
        this pavilion, you get to take your own pine tree home!
    -   Education - Did you know more than 360,000 Canadians work in the
        mining and related industries? This pavilion will provide you with
        information on the various programs offered by universities, trade
        and high schools as well as provide real-life demonstrations of
        available career opportunities highlighting the diversity of
        education requirements
    -   New Frontiers - From the ocean depths to deep space, you can get
        hands-on and explore new frontiers in mining technology! Become a
        "space miner" and experience what it would be like to try mining on
        the moon with drill and crusher and even a moon Rover. Then explore
        for minerals in an undersea world, and check out robomatic
        submarines, a mini submarine, interactive workstations and more. This
        high-tech pavilion shows you the cool technologies of today, and
        gives a fascinating glimpse at the next generation of mining and
        mineral frontiers and innovations

    Mining in Society is free admission for all ages, and will be open Sunday
May 10 through Tuesday May 12. The Mother's Day diamond draw is one-day only,
on May 10.

    Sunday May 10 - 9:00am to 4:00pm
    Monday, May 11 - 10:00am to 4:00pm
    Tuesday, May 12 - 10:00am to 4:00pm

For further information:

For further information: Media Contact: Ian Hamilton, DFH Public
Affairs, (416) 206-0118 x.222,

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Canadian Institute of Mining, Metallurgy and Petroleum (CIM)

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