Wild Birds Unlimited Re-launches Online Nature Shop

    CARMEL, IND., November 14 /CNW/ - Wild Birds Unlimited, the original and
largest franchise system of backyard birdfeeding and nature specialty stores,
announced the re-launch of its online store (www.wbu.com) today. Now,
birdfeeding enthusiasts can purchase nature and hobby related products
anytime, day or night.

    Dedicated to "bringing people and nature together," the new Wild Birds
Unlimited Online Store boasts an inventory of more than 160 birdfeeding
products, including the freshest seed blends and suet, birdfeeders and houses,
birdfeeding station hardware, binoculars, bird identification guides and other
birdfeeding accessories.

    "It is critical in today's world to have multi-channel shopping; your
customers expect it," said Jim Carpenter, President and CEO of Wild Birds
Unlimited. "Customers want to shop when and how they want. Ecommerce is all
about convenience and making an educated buying decision. Many customers use
online sites to research products, and then come into the store to make a
purchase," Carpenter added.

    The original online store, launched in 1997 and closed in 2005, has been
replaced with a more customer-friendly, easier to navigate site with a more
complete line of birdfeeding hobby products. The initial model fell short of
the company's mission to enhance their customer's joy of the hobby by offering
a quick and convenient online shopping experience.

    "We're committed to offering our customers the best service, and our new
Online Nature Shop is just one of the ways we strive to meet that objective,"
continued Carpenter. "Our customers will enjoy shopping the site because the
expanded product offering provides customers with more opportunities to
increase their hobby enjoyment."

    Wild Birds Unlimited, with more than 300 locations throughout the United
States and Canada, specializes in bringing people and nature together with
their birdfeeding and nature products, their expert advice and educational
events. Visit our Web site, and shop online at www.wbu.com/city.

For further information:

For further information: Wild Birds Unlimited Kermit Wilfon, Marketing
Director, 888-302-2473, ext. 130

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