Whole Foods Set to Launch Exclusive Line Developed by Clearly Canadian Brands

    VANCOUVER, BRITISH COLUMBIA, August 7 /CNW/ - Clearly Canadian
(OTCBB:CCBEF) (the "Company") is pleased to announce that it has developed an
exclusive line of organic and natural dried fruits and nuts for Whole Foods
retail outlets in Canada under the brand names Country Mile Organics and
Country Mile Natural Foods.

    Stated Brent Lokash, President of Clearly Canadian, "To be selected by a
company of Whole Foods size and stature to develop an exclusive line of
products is yet another milestone event for Clearly Canadian, and starts a
relationship we are extremely excited about. Additionally, this highlights the
great success our sales force is having in building relationships with
industry leaders in each of our product categories. In just the last few
months, Clearly Canadian Brands has listed many of its products with retailers
such as 7-Eleven, Wal-Mart, Babies "R" Us, Loblaws and many more. We are
pleased with the acceptance and positioning of our new products and programs
from some of the largest retailers in the world."

    About Clearly Canadian

    Based in Vancouver, B.C., Clearly Canadian Brands markets premium
alternative beverages, including Clearly Canadian(R) sparkling flavoured
waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration
Natural Enhanced Waters which are distributed in the United States, Canada and
various other countries. Clearly Canadian's recent acquisition of DMR Food
Corporation and My Organic Baby Inc. marks the Company's debut into organic
and natural products with a full line of organic baby and toddler foods under
the brand names My Organic Baby and My Organic Toddler and a wide range of
dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet
Selections, Simply by Nature and Glengrove Organics brands. Additional
information about Clearly Canadian may be obtained at www.clearly.ca.

    Forward Looking Statements

    Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties. Words
such as "expects", "intends", "plans", "may", "could", "should",
"anticipates", "likely", "believes", "estimates", "potential", "predicts",
"continue" and words of similar import also identify forward-looking
statements. Forward-looking statements are based on current facts and analysis
and other information that are based on forecasts of future results, estimates
of amounts not yet determined and assumptions of management, including but not
limited to, the belief in the revenue growth and retail listings of its
products. These assumptions are subject to many risks, and actual results may
differ materially from those currently anticipated. These risks include, by
way of example and not in limitation, general economic conditions, changing
beverage consumption trends of consumers, the Company's ability to generate
sufficient cash flows to support general operating activities and capital
expansion plans, competition, pricing and availability of raw materials, the
Company's ability to maintain the current and future retail listings for its
beverage products and to maintain favorable supply, production and
distribution arrangements, laws and regulations and changes thereto that may
affect the way the Company's products are manufactured, distributed and sold
and other factors beyond the reasonable control of the Company. Additional
information on factors that may affect the business and financial results of
the Company can be found in filings of the Company with the U.S. Securities
and Exchange Commission and with the British Columbia and Ontario Securities

For further information:

For further information: Clearly Canadian Brands, Vancouver Shareholder
Relations Steve Cook, 800-983-0993 E-mail: investor@clearly.ca or Marketing
Carolyn Corcoran, 604-742-5318 Email: ccorcoran@clearly.ca

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