Who screams for ice cream? Halifax does!

    Pinky's says Vanilla, Chocolate, Cotton Candy, Moon Mist and Banana
    Splitz Supreme are Halifax's Five Most Popular Flavours

    HALIFAX, Aug. 1 /CNW/ - Midway through the summer of 2007, Pinky's, the
popular Halifax ice cream business, announces the region's top ice cream
trends and flavours.

    What flavours are most popular among Halifax ice cream lovers?

    The top flavour out of the 50 served at Pinky's five locations in HRM is
none other than vanilla, a traditional flavour that is still the most popular
in North America. According to the International Dairy Food Association,
vanilla accounts for 26 per cent of the U.S. ice cream market. Pinky's founder
and owner, Kevin W. Riles, says that vanilla accounts for 20 per cent of
Pinky's ice cream sales.
    Chocolate, another traditional favourite, is in second place on the top
five popularity chart, followed by three non-traditional flavours, cotton
candy, moon mist and banana splitz supreme.
    While chocolate's second place standing is in line with North American
ice cream consumption patterns, the placement of the three non-traditional
flavours in the top five does not mirror North American trends. Throughout
North America, neopolitan, strawberry and cookies n'cream round out the top
five after vanilla and chocolate.
    What does this say about ice cream lovers in HRM? According to Riles, it
means they are adventurous and is also a reflection of Pinky's customer base,
which are primarily families. The new flavours are most popular with teenagers
and children.
    "At Pinky's, we find the popularity of ice cream flavours is
significantly dependant upon age. Ice cream lovers over 50 tend to order the
traditional flavours, while teenagers and kids want sizzle - a chunk, a swirl
or an exciting new flavour. People who are 30 to 50 tend to be more health
conscious by ordering flavours such as frozurts and those with high fruit
content," says Kevin Riles, founder and owner of Pinky Skoopmore's.
    According to Riles, trends differ from one Pinky's location to the other.
Traditional flavours are most popular at Pinky's in Bedford. The new,
non-traditional flavours are most popular at Pinky's in the Dingle while the
healthier fruit flavours and frozurt are in highest demand at Pinky's in Point
Pleasant Park.

    How much ice cream can you eat?

    This summer, Pinky's is on track to serve more than 250,000 scoops to
150,000 customers. According to Riles, each Pinky's customer orders an average
of 1.75 scoops - 60 per cent order two scoops, 30 per cent order one scoop and
a brave nine per cent order three or more scoops. One per cent of customers
order a Pinky's "Gigantic Skoop" which is four scoops. "Most of the brave
souls ordering our Gigantic Skoops seem to be young men trying to impress
their dates," jokes Riles. Not surprisingly, most ice cream is consumed on
weekends (46 per cent of Pinky's business).
    According to Agriculture and Agri-Food Canada, Canadians are the world's
sixth highest consumers of ice cream, consuming nine and a half litres
annually per capita in 2002. New Zealand (26.2 litres) tops the list while the
U.S. (18.7 litres), Australia (17.8), Finland (13.9) and Sweden (11.9) follow.
    Last summer, Pinky's served 86,000 customers at three locations. Pinky's
locations in Sackville and Timberlea opened this year. By 2008, Pinky's
expects to open 10 new stores throughout Atlantic Canada. Ice cream accounts
for 80 per cent of Pinky's sales while homemade burgers, fries and other
treats account for 20 per cent.
    Says Riles: "We invite you to visit us at one of our Pinky's locations
for a fun family outing. At Pinky's, we're all about connecting families and
friends over simple, yet meaningful moments!"

    How can you make ice cream taste even better?

    Riles' tip is to have water on hand to enjoy with your ice cream. He says
ice cream always tastes better with water as it cleanses the taste buds.

    Pinky Skoopmore's - A Local Halifax Business

    Pinky's is owned and operated by Kevin W. Riles, a Halifax businessman
involved in land development and real estate. Riles' parents, Rita and Gordon,
are also actively involved in the business. Pinky's has five locations
throughout the Halifax area - Point Pleasant Park, the Dingle, Bedford
Highway, Timberlea and Sackville. More than 50 ice cream flavours and homemade
treats such as milkshakes, burgers, fries and hot dogs are served at the five
    Now in its fourth season, Pinky's employs more than 200 people, 90 per
cent of which are university, college and high school students gaining
practical experience and earning money for their educations. Each year,
Pinky's donates to more than a dozen charities and community events. Pinky's
focuses its charitable efforts on one main organization, Children's Wish.
Profits from one Wednesday each year are donated to the organization.

For further information:

For further information: Kristen Rector, Williams Marketing &
Communications, (902) 425-8900, Cell: (902) 219-0239, karector@gmail.com

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