Whitehorse Family Battles Energy Bulge

Shell Canada and Canadian Geographic launch Energy Diet Challenge

WHITEHORSE, YT, Sept. 12, 2011 /CNW/ - The Kitchen-Kuiack family of Whitehorse, YT is participating in The Energy Diet Challenge, a three-month competition designed by Canadian Geographic and Shell Canada Limited to encourage Canadians to use energy more efficiently in their homes and make smarter mobility choices.

"We're participating because we're intrigued by the challenge. It's not just an educational experience; we're actively going to take measures to conserve energy," said the Kitchen-Kuiack family, which consists of mom Marguerite, dad Brian and their daughters Simone and Marika.

As part of the Challenge, six households from across Canada are competing to earn points for creativity, participation, overall energy reduction and accumulation of audience votes.  One household could win a grand prize consisting of either a Toyota Prius v or a high performance bike package. Additional prizes can also be won throughout the Challenge.

"By following the various families, we hope other Canadians will be inspired to improve their own energy efficiency.  As a major energy supplier, Shell wants to be part of the solution by helping people use the energy resources we produce more wisely," said Lorraine Mitchelmore, Shell Canada President and Country Chair.

Canadians can view the families' progress and track their own energy use at energydiet.canadiangeographic.ca.  The website will be updated on a regular basis with helpful tips, celebrity guest blogs and other content.  People can vote up to once per day for their favourite household.  

"At Canadian Geographic, we are dedicated to helping Canadians learn more about the country and its resources. Energy resources are a vital part of our country's natural heritage and the Energy Diet Challenge will help all Canadians increase their energy literacy and make a hands-on environmental difference every day," said John Geiger, President of the Royal Canadian Geographical Society.

The Energy Diet Challenge runs from September to December and will also see the families compete in an urban race in Calgary on October 1, 2011 to test their energy saving skills and knowledge, as well as a challenge to see which household can travel farthest on a litre of fuel in the Toronto area on October 29.

Notes to Editors

  • The participating households are from Marsh Lake (Yukon Territory), Nanaimo (British Columbia) Calgary (Alberta), Osgoode (Ontario), St. Bruno (Quebec) and Varennes (Quebec).
  • Backgrounders and stock photography are available for each household

Canadian Geographic
The Royal Canadian Geographical Society is dedicated to imparting a broader knowledge and deeper appreciation of Canada — its people and places, its natural and cultural heritage and its environmental, social and economic challenges. The Society's mission is to make Canada better known to Canadians and its goal is to make Canadians more geographically-literate. The principal mechanism of its public education role is Canadian Geographic magazine. For more than 80 years, Canadian Geographic has been telling stories, explaining issues and making the country more accessible through words, pictures and maps.

Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.

Shell Canada Ltd
Shell has been operating in Canada since 1911 and employs approximately 8,000 people across the country. A leading manufacturer, distributor and marketer of refined petroleum products, Shell produces natural gas, natural gas liquids and bitumen, and is Canada's largest producer of sulphur. Shell is one of Canada's oil sands developers and operates the Athabasca Oil Sands Project on behalf of the joint venture partners.

Cautionary note
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 24% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''intend'', ''may'', ''plan'', ''objectives'', ''outlook'', ''probably'', ''project'', ''will'', ''seek'', ''target'', ''risks'', ''goals'', ''should'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory measures as a result of climate changes; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended 31 December, 2010 (available at www.shell.com/investor and www.sec.gov). These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this release, 12 September 2011. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this release. There can be no assurance that dividend payments will match or exceed those set out in this release in the future, or that they will be made at all.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions.  We use certain terms in this release, such as resources and oil in place, that SEC's guidelines strictly prohibit us from including in filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.


Image with caption: "The Kitchen-Kuiacks: Brian Kitchen, Marguerite Kuiack, Simone Kitchen and Marika Kitchen (CNW Group/Shell Canada Limited)". Image available at: http://photos.newswire.ca/images/download/20110912_C2280_PHOTO_EN_3055.jpg

SOURCE Shell Canada Limited

For further information:

Shell:  For journalists and media inquiries only: Reporters and editors may contact Shell Media Relations at media-desk@shell.com or 1-877-850-5023. Please provide both your email and phone number as some queries will only be answered via email.

Canadian Geographic:  Please contact Jessica Harding at harding@canadiangeographic.ca or 1-613-745-4629 ext 130.

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