Which lucky Canadian hockey fan will Bring Home a Stanley Cup Champion(TM) AND the Stanley Cup®?

Canada's top three regional finalists are revealed and will team up with hockey legends Mark Messier, Doug Gilmour and Guy Carbonneau to rally for your votes for a chance to win!

TORONTO, May 4 /CNW/ - The quest for the Stanley Cup® is heating up, and not just on the ice, but also for three very lucky Canadian hockey fans who put their passion for this sport to the test. As part of the Bring Home a Stanley Cup ChampionTM contest, Nicole Langlois from the West (St. Albert, AB), Kevin McNamara from Ontario (North Gower, ON) and Paméla Bonneau from the Quebec and Atlantic region (Acton Vale, QC) have been selected as the program's top three finalists by sharing their favourite Stanley Cup® Playoffs moment. All three will now compete for the votes of Canadians for the chance to win a once-in-a-lifetime visit from their regional Stanley Cup® Champion AND the Stanley Cup® - right in their own homes!

"This year's finalists are an incredible representation of Canada's love and enthusiasm for our National sport and myself, Doug and Guy are going to help them get as many votes as possible!" says Mark Messier. "In my four years with the program, I've travelled with the Stanley Cup to the Ottawa Valley, Ontario; Summerside, P.E.I.; St-Lazare, Quebec and Peterborough, Ontario. It's now up to Canadians to decide where the Stanley Cup® will end up next."

The Bring Home a Stanley Cup ChampionTM contest received more than 800 entries from hockey lovers across the country and now Nicole, Kevin and Paméla will compete for the highest number of Canadian votes. The best part is that they won't be doing it alone. Each has the support of their regional Stanley Cup® Champion: Mark Messier representing Nicole in the West, Doug Gilmour paired up with Kevin in Ontario, and Guy Carbonneau representing Paméla in the Quebec and Atlantic region.

These three finalists are vying for the Bring Home a Stanley Cup Champion™ contest grand prize which not only includes a visit from the winning finalist's regional Stanley Cup® Champion but also the Stanley Cup®! The Cup® will be delivered during the winner's Ultimate Playoffs Party for friends and family, to be featured as a segment on TSN. The second and third place finalists will also have the incredible chance to experience intimate at-home Playoffs Parties to be enjoyed with their regional Stanley Cup® Champion as well.

Each Regional finalist has been tasked to produce an inspiring and creative online video that explains why they deserve your votes to Bring Home a Stanley Cup Champion and the Stanley Cup®. Canadians can view these videos and vote for their favourite finalist at the contest website - www.bringhomeachamp.ca - between May 2 and May 15, 2011. While each finalist is challenged to rally for the most votes by using their own social media networks to promote their videos, the only votes that count are those submitted through the official contest website.

"We are so excited at Pepsi, Lay's and Gatorade to see how much regional support can be generated by each finalist and Stanley Cup® Champion team during this voting phase," said Jason McDonell, Vice President of Marketing, PepsiCo Foods Canada. "It's a great way for Canadians to come together across the country, show their passion for the game of hockey and root for a fellow Canadian hockey fan's dream to come true."

"Spending a day with the Stanley Cup is something most people only dream about and few actually get to experience," said Kyle McMann, Vice President of Partnership Marketing, NHL. "So it's only fitting that we now open the voting to Canadians to help determine who is the most deserving of this once-in-a-lifetime kind of experience that only the NHL in collaboration with Pepsi®, Lay's® and Gatorade® can provide."

To generate even more support and engagement this year, all Canadians who register online to vote will not only have the opportunity to vote for their favourite finalist (and are able to vote once every 60 minutes), but they will also be entered into a random draw for one of seventy-five coffee gift cards, each valued at $100 CDN (visit www.bringhomeachamp.ca for more details).

"The participation of Canadians in this year's program has been overwhelming" said Julie Raheja-Perera, Senior Director of Marketing, PepsiCo Beverages Canada. "We love being able to give Canadian hockey fans the chance to experience something truly special, amazing experiences that will create hockey memories to last a lifetime."

To view each finalist video, to vote and for official contest rules visit www.bringhomeachamp.ca, and don't forget to check out the Bring Home a Stanley Cup Champion™ blog. Mark, Doug and Guy will be showing support for their finalists while engaging in some friendly banter, of course.

About PepsiCo Canada and Bring Home a Stanley Cup ChampionTM

The Bring Home a Stanley Cup ChampionTM program is sponsored by the Pepsi®, Lay's® and Gatorade® brands and supported by the National Hockey League (NHL).  The Pepsi®, Lay's® and Gatorade® brands each have a long history of supporting hockey and PepsiCo is an official sponsor of the NHL® and the NHLPA.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com

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About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America.  Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio and XM Canada).  Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and Bring Home a Stanley Cup Champion name and logo are trademarks of the National Hockey League.  All Rights Reserved. 

SOURCE PepsiCo Canada

For further information:

Media Contacts:   
Megan Johnson             
Fleishman-Hillard Canada
Kerry McGovern
National Hockey League


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