Where No FUZE Has Gone Before

    New 500 ml PET FUZE Bottle Allows Consumers to Take Their FUZE Everywhere

    ENGLEWOOD CLIFFS, N.J., March 8 /CNW/ -- Innovation has taken form on
Brand FUZE.  Manufacturers of the fastest growing non-carbonated beverages in
the industry unveil a new PET bottle in the iconic FUZE bottle shape.  This
new high-tech Powerflex bottle allows for consumers to take their beloved FUZE
flavor more places than the glass bottle.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20070308/NYTH082 )
    "We have pioneered new and healthy beverage concepts for our consumers by
including the very best ingredients and the most aesthetically pleasing
packaging.  Our goal was to maintain consumer satisfaction while not
compromising the iconic shape of our bottle," says Founder and CEO of FUZE
Beverage, Lance Collins.
    The ergonomic and aesthetic advantages of the 18-ounce glass package have
been captured and replicated in the 500 ml PET bottle.  The Powerflex bottle
designed by Amcor features a revolutionary patented panel-less design, which
takes hot-fill bottle shaping options to a new level.  The Structural design
of the FUZE PET bottle with Amcor's new technology eliminates heat panels, but
has a large, completely smooth label panel.
    FUZE offers eight of its top-selling flavors in the new portable PET.

    (*) Green Tea
    (*) 'Slenderize' Strawberry Melon
    (*) 'Slenderize' Tropical Punch
    (*) 'Vitalize' Blackberry Grape
    (*) 'Vitalize' Fruit Punch
    (*) 'Vitalize' Orange Mango
    (*) 'Refresh' Peach Mango
    (*) 'Refresh' Banana Colada

    The New PET FUZE bottles will hit shelves in February, targeting venues
that have previously been glass prohibitive.  A main focus will be FUZE's
introduction into vending machines.
    "Many of our bottling partners and distributors are being proactive in
the removal of CSD's from school vending equipment.  They are looking for FUZE
to provide a healthy and profitable alternative.  This bottle allows us to
fulfill their needs," said Bill Meissner, Chief Marketing Officer of FUZE.
    Aside from vending, the new FUZE PET's portability will give FUZE the
ability to target outlets such as, concert and sporting venues, beaches, and
    "It is revolutionary in plastic packaging to have a shape like this, it
has always been important for us to maintain high quality imaging and I think
we did so with the Amcor bottle," concluded Bill Meissner.

    Since 2001, FUZE Beverage, LLC has been reinventing beverage industry
standards by introducing non-carbonated drinks that are "infuzed" with real
health benefits and antioxidants without high fructose corn syrup. With over
350 distributors throughout North America and the Caribbean, FUZE is stocking
supermarkets and convenience stores with healthy beverage alternatives:
Slenderize, Refresh, Green, White and Oolong teas and the new Vitalize line.
FUZE is available nationwide and can be found in: Whole Foods, ShopRite,
Costco, Acme, Albertsons, Circle K, Giant, Hannaford, Safeway, Sav-On, Holiday
Stationstores, Jewel, King Soopers, Kroger, Kum & Go, T/A Travel Centers of
America, Publix, QFC, Sheetz, The Fresh Market, Tops, and other fine stores.
Visit WWW.DRINKFUZE.COM for more information and your local market to get the
great taste of FUZE to help you "Look Good and Feel Good."

For further information:

For further information: FUZE Beverage, +1-201-461-6640, Carli McKinney,
 ext. 168, cmckinney@fuzebev.com, or Justin LaForgia, ext. 158, 
Jlaforgia@fuzebev.com Web Site: http://www.drinkfuze.com

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