What's Your PSI? - Check Tire Pressure Before Labour Day Road Trips

    Under-inflated tires cost drivers a pretty penny and increase the risk of
    road incidents

    LAVAL, QC, Aug. 26 /CNW Telbec/ - With September in sight, summer is
drawing to a close. The good news for Canadians is the approaching Labour Day
long weekend often signals an opportunity for one last summer road trip.
However, before packing up the car and heading out, drivers should take the
time to verify one often-forgotten, yet very important item: their tire
    According to a recent poll commissioned by Uniroyal(R) Tire and conducted
by Harris/Decima, while the majority of Canadian drivers (86 per cent)
understand the importance of checking their tire pressure regularly, only half
(53 per cent) say they do so each month. In fact, one-third of Canadians only
check their tire pressure once a year, if at all.
    What these statistics indicate is a large number of the 21 million
Canadians on the road may be driving on under-inflated tires, which is not
only costly in terms of fuel economy and tire lifespan, but dangerous to those
on the road.
    "Tires are a driver's only contact with the pavement and although they
should be checked at least once a month, they are often the most neglected
part of a vehicle," said Céline Messiha, marketing communications manager for
Uniroyal Tire. "Without the correct tire inflation, it is more difficult to
accelerate, brake or steer vehicles properly, all of which increase the
chances of incidents on the road."

    Less Pressure on the Wallet

    While regular tire maintenance such as alignment, balancing and rotation
can contribute to fuel savings and prolonged tire life, a properly inflated
tire will also help stretch drivers' "road dollars." Vehicles use more gas
when tires are under inflated, due to increased rolling resistance.
    According to Transport Canada, operating a vehicle with just one tire
under-inflated by eight psi can reduce the life of the tire by
15,000 kilometres and increase vehicle's fuel consumption by four per cent.
Collectively, this means that improper tire maintenance cost Canadians about
$500 million a year. Also, prolonged under-inflation increase wear and tear of
the tire, requiring more frequent maintenance and tire replacements.

    Tire Inflation, A Simple Science

    Of Canadian drivers polled, the majority (77 per cent) do know that
although pressure requirements can vary from car to car, the average tire
pressure should be 35 psi. And gender differences do exist, as 92 per cent of
male respondents know the correct average psi, compared with only 63 per cent
of women.
    Canadians are not as certain, however, where the correct tire pressure is
listed in their car. Less than 40 per cent of Canadians polled know they could
find the information on the placard inside the vehicle door or in the owner's
    Canadians can ensure the best results when checking tire pressure by
following a few helpful tips:

    - Buy and use a high quality tire pressure gauge, as air gauges at
      service outlets are often inaccurate due to the rough use they receive,
      and lack of proper calibration.
    - Verify tire pressure in the morning or while tires are "cold," meaning
      they have been stationary for at least three hours or have been driven
      less than two kilometers.
    - The correct tire inflation is found on the placard inside the vehicle's
      doorjamb or in the owner's manual. The pressure listed on the tire
      sidewall is the maximum pressure allowed, not what is recommended for
      the vehicle.

    "By taking just a few short minutes per month, drivers can better ensure
their safety on the road, save on fuel costs and prolong the life of their
tires. It's one of the easiest investments a driver can make, and I'd
encourage everyone to start now before hitting the road this Labour Day
weekend," added Messiha.

    About Uniroyal(R) Tire

    Uniroyal Tire is one of the world's leading tire brands for passenger and
commercial cars, pick-ups, light trucks, minivans and sport utility vehicles.
Dating back to 1892, Uniroyal Tire has developed a reputation for providing
high-quality, affordable tires including its Tiger Paw(R) and Laredo(R) tire
series. Uniroyal tires offer just the right combination of dependability,
traction and grip in almost every weather condition, and come with one of the
industry's leading warranties. Visit Uniroyal Tire online at www.uniroyal.ca.

    About the poll: This poll for Uniroyal Tire was conducted by
Harris/Decima between April 25 and May 5, 2008 via an online panel, sampling
1,262 adult Canadians. A random probability sample of the same size has a
margin of error of +/- 2.8 per cent, 19 times out of 20.

    Sources: Government of Canada, Transport Canada.

For further information:

For further information: or to speak with a representative from
Uniroyal, please contact: Communications MECA: Julie Lepsetz, (514) 288-8500
x233, jlepsetz@meca.ca; Joelle Langevin, (514) 288-8500 x236,
jlangevin@meca.ca; Michelin North America (Canada) Inc.: Nadine Lussier, (450)
474-3499, (514) 912-1849, nadine.lussier@ca.michelin.com

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