What matters most to Canadian women?



    Love, sex, faith, family and more: the results of a Chatelaine survey,
    captured in a 14-page special report, will surprise

    TORONTO, Aug. 28 /CNW/ - About one in five Canadian women admits to
cheating on her partner. Yet almost 70 percent of women claim to buy their own
Post-it(R) notes rather than steal from the office. Almost half think that the
environment is the most important issue of our time - which puts the issue
ahead of gender equality, terrorism, and gay rights. Almost 20 percent have
had 10 or more sexual partners in their lifetimes and, when given the choice,
80 percent of Canadian women would rather have dinner with former 007 Pierce
Brosnan than with current 007 Daniel Craig.

    The state of the Canadian woman

    In the issue arriving on newsstands across Canada starting this week,
Chatelaine presents The State of the Canadian Woman. We asked members of the
Chatelaine Feedback Panel to tell us about their beliefs, habits, ambitions,
and fears. Results are based on the opinions of 3,560 members of the feedback
panel, who responded to the online survey during the period of March 8 to 16,
2007. The results reveal that women would rather be the CEO of a major company
than the next Canadian Idol and that they are more concerned about the future
than about the present. Other highlights from the survey include:

    
    Love:

    -   48 percent of Canadian women believe that "true love" is the key to
        happiness - more than careers or finances.
    -   Loyalty is the attribute valued most in a spouse or partner, scoring
        highest in 48 percent of women (vs. 29 percent for sense of humour
        and 21 percent for sensitivity).

    Sex:

    -   More women in Quebec have cheated on their spouse or partner
        (27 percent) than in any other province. The most faithful women in
        the country are in Alberta where only 14 percent have cheated.
    -   72 percent of Canadian women have watched porn or used a sex toy.

    Society:

    -   A shocking 44 percent of women have driven a car while slightly
        inebriated.
    -   73 percent of women polled describe themselves as believers in God.
    -   Nearly half of all respondents believe the environment is the most
        pressing issue of the day.

    Health

    -   One in 10 Canadian women uses marijuana.
    -   Women surveyed are more concerned about earning enough money for
        their family's future security than being stricken with a serious
        illness.
    -   Assuming they have identical qualifications, 84 percent of women
        would rather visit a female doctor over a male doctor.
    

    Also in this issue of Chatelaine, a one-on-one with our cover girl,
actress Lisa Ray; an in-depth profile of Naomi Klein by noted biographer
Charlotte Gray; just how does design superstar Sarah Richardson do it?; fall
fashion essentials; presto dinners in 30 minutes with just five ingredients
and high-school reunion makeovers - four friends get fabulous!

    About Chatelaine:

    Canada's leading women's media brand reflects and connects Canadian women
with relevant information and inspiring stories. For more than 75 years,
Chatelaine magazine has been building communities while providing leading-edge
insights into women's foremost concerns in the areas of health, food, social
issues, decor, fashion and beauty. Chatelaine.com is Canada's most engaged
online community for women 18+. Chatelaine is owned and operated by Rogers
Media Inc., a division of Rogers Communications Inc.





For further information:

For further information: Jacqueline Segal, (416) 764-4125,
jacqueline.segal@rci.rogers.com

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