What do CEO's and Teachers have in Common: Workopolis Unveils Canada's Top 20 Jobs

    Both Rank Highest in Job Satisfaction

    TORONTO, March 29 /CNW/ - It really is better at the top. Workopolis,
Canada's leading provider of internet recruitment and job search solutions,
today announced the results of The Top 20 Jobs, a comprehensive study of
working Canadians. CEO's / President's report the highest levels of job
satisfaction, with Teachers ranked second in the overall scoring.
    The study developed by NorthStar Research Partners for Workopolis asked
almost 9,000 working Canadians to evaluate job satisfaction of their current
position based on 11 factors that contribute to employee satisfaction, such as
corporate culture, the opportunity to learn and financial rewards.
    "Job satisfaction is the holy grail of the workplace," said Patrick
Sullivan, President of Workopolis. "Every employee wants to find it and every
employer wants to provide it. This research really dug beyond the surface of
what people say to uncover what truly motivates them and makes them happy - or
unhappy - at work."

    Complete Top 20 List:

    Rank    Job                             Key Drivers of Satisfaction
    1       CEO/CFO/President               -  Corporate Culture
                                            -  Opportunity to Learn
    2       Teacher/Tutor                   -  Work/Life Balance
                                            -  Corporate Culture
    3       HR Professional                 -  Corporate Culture
                                            -  Opportunity to Use Skills
    4       Actor/Director                  -  Opportunity to Learn
                                            -  Ability to be Creative
    5       Nutritionist                    -  Stress Level
                                            -  Opportunity to Contribute to
    6       Career Counselor/Trainer        -  Corporate Culture
                                            -  Opportunity to Learn
    7       Chef                            -  Ability to be Creative
                                            -  Work/Life Balance
    8       Mental Health Counselor/        -  Corporate Culture
             Social Worker                  -  Work/Life Balance
    9       Graphic Designer                -  Opportunity to Use Skills
                                            -  Opportunity for Advancement
    10      Market Researcher/Analyst       -  Corporate Culture
                                            -  Opportunity to Use Skills
    11      Public Relations/               -  Opportunity to Use Skills
             Communications Specialist      -  Ability to be Creative
    12      Writer/Journalist               -  Opportunity to Use Skills
                                            -  Corporate Culture
    13      Nurse                           -  Corporate Culture
                                            -  Opportunity for Advancement
    14      Computer Programmer             -  Ability to be Creative
                                            -  Corporate Culture
    15      Bar/Restaurant/Hotel Manager    -  Opportunity to Use Skills
                                            -  Financial Rewards & Benefits
    16      Web Designer/Developer          -  Corporate Culture
                                            -  Opportunity to Use Skills
    17      Product Manager                 -  Corporate Culture
                                            -  Financial Rewards & Benefits
    18      Construction Tradesperson       -  Opportunity for Advancement
                                            -  Work/Life Balance
    19      Medical/Biological Researcher   -  Flexibility in Work Hours
                                            -  Ability to be Creative
    20      Engineer                        -  Opportunity to Learn
                                            -  Ability to be Creative

    Understanding Job Satisfaction

    According to the survey, the top three drivers of job satisfaction were:
corporate culture, the opportunity to use skills and the opportunity to learn.
Financial rewards, flexible work hours and stress level were the bottom three
    "Canadians have made it clear that money really isn't everything," said
Sullivan. "We're seeing a strong shift in priorities on the job. Factors like
learning and development, creativity and corporate culture have become true
indicators of job satisfaction for today's working Canadians."
    The Workopolis Top 20 Jobs found that corporate culture was nearly twice
as important to job satisfaction as flexibility in work hours, and three times
as important as maintaining manageable stress levels. Interestingly, the
ability to be creative and the opportunity for advancement are less important
to the 18-24 age group than to those in the 25-34 and 35+ age groups.

    What Would You Change About Your Job?

    Despite the new definition of job satisfaction, the number one desired
change respondents want of their current job is improved financial rewards and
benefits - by a margin of 24 per cent. The other top changes indicated were:
the opportunity for advancement and reduced stress. Financial considerations
are even more important to satisfying the younger crowd, with 41 per cent of
those 18-24 indicating this would be what they would most like to change.

    While CEO's and Teachers finished in a close race, the top two
professions differ greatly when revealing their desired changes at work:

    -   CEO's seem to be sacrificing a lot for the love of the job and
        autonomy: nearly one quarter (23 per cent) indicate a need for more
        work/life balance.
    -   On the other hand, when Teachers were asked what they would change
        about their career choice, the overwhelming response was financial
        rewards (42 per cent) revealing once again that money really isn't
        everything when it comes to the love of a job.

    But What Would You Miss the Most?

    The number one quality that people would miss about their current job is
flexibility in work hours. This is especially true in Saskatchewan and
Manitoba, with more than one-third (37 per cent) of respondents giving this
response. Employees in the 18-24 age group also felt this way (36 per cent)

    By profession:

    -   A nine to five position would be an issue for over half of Market
        Analysts/Researchers (55 per cent would miss flexibility in work
    -   Bar/Restaurant/Hotel Managers would most miss the flexible hours
        (47 per cent) as would Writers/Journalists (33 per cent).
    -   More than a third (39 per cent) of Web Designer/Developers and
        Graphic Designers (38 per cent) would miss their working environment.
    -   Chefs would most miss the ability to be creative (33 per cent).

    What Profession Best Suits You? That Depends on What You Value

    -   The opportunity to use skills and abilities is the second most valued
        quality to the Canadian worker. C-level professionals, followed by
        Teachers can boast strong performance on this dimension. CEO's also
        rank significantly higher than the rest of the professions on the
        third most valued quality - the opportunity to learn.
    -   Although flexibility in work hours is not overly valued to Canadians
        as a whole; Market researchers, Web-designers, Cashiers and CEO's
        feel their jobs have a high degree of flexibility.
    -   While Marketing Assistant does not make the list of Top 20 Jobs,
        respondents in that profession feel that their jobs provide them with
        excellent corporate culture - the number one driving factor for all

    "To maintain job satisfaction, it's important to assess how well your
current job stacks up to the values you treasure most," added Sullivan. "While
a new company car might be an essential motivator for some, others may crave
the ability to be creative or be autonomous. Keeping your options open to new
opportunities can be a motivator to someone who has found themselves in a bit
of a rut."

    A comprehensive report and interactive quiz can be found at 

    About Workopolis

    Workopolis is Canada's largest and most popular Internet recruiting and
job search solutions provider with over 3 million unique visitors monthly in
Canada and twice as many job postings as the nearest competitor.
    Workopolis provides a fully bilingual suite of award-winning
applications, products and services to both large and small Canadian

    -   workopolis.com(TM), Canada's biggest job site-with the most jobs,
        visitors and employers of any Canadian job site
    -   workopolisCampus.com, Canada's biggest job site for students and
        recent graduates
    -   CorporateWorks(TM), Canada's most implemented recruitment management
        solution using the tools that power workopolis.com to power corporate
        career sites

    Workopolis is a partnership of Toronto Star Newspapers Ltd. and Gesca
Ltd., the newspaper publishing subsidiary of Power Corporation of Canada.
Workopolis has offices in Vancouver, Calgary, Guelph, Toronto, Ottawa and
    Workopolis is the exclusive Official Supplier of Online Recruitment
Services for the Vancouver 2010 Olympic and Paralympic Winter Games.

    About the poll: The study, conducted by Northstar Research Partners on
behalf of Workopolis was conducted across Canada and included responses from
8,750 working Canadians aged 18 or older. Respondents completed the survey
online using a link posted on workopolis.com and through banners on
Sympatico.MSN.ca. The factors were: corporate culture, opportunity to use
skills and abilities, opportunity to learn, ability to be creative,
opportunity for advancement, level of autonomy, work / life balance, financial
rewards and benefits, opportunity to contribute to community, flexibility in
work hours and stress level.

    Correlation Analysis was used to determine the impact (derived
importance) of each of the 11 factors on overall job satisfaction. For each
job title, the performance score (percent of respondents rating the position
an 8-10 out of 10) on a given factor was multiplied by the derived importance
of that factor. These weighted scores were then added together to give each
job a total score. The total score for a job was then divided by the maximum
score to give each job a final score out of 100. The final scores for each job
were then rank ordered to determine the top 20 jobs in Canada.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Amy Davidson, Environics Communications, (416)
969-2830; Jill Anzarut, Environics Communications, (416) 969-2708

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