WestJet Vacations enhances guest experience with Contac's revolutionary eConcierge(TM) program

    CALGARY and VANCOUVER, May 14 /CNW/ - WestJet Vacations will become the
first Canadian vacation provider to create automatically-generated customized
travel websites and booklets for guests who book vacation packages.
    In an arrangement with Vancouver-based Contac, WestJet Vacations launches
eConcierge(TM). Four years in the making, the eConcierge(TM) platform offers
guests added convenience, connectivity and information about every aspect of
their vacation packages.
    For each guest, eConcierge(TM) creates a personalized website (PURL(TM))
and booklet containing tailored information on flights, transfers, hotels,
tours, destination and attraction information, discount coupons and more.
Mindful of the importance of an online presence, the PURLs(TM) can currently
be forwarded to friends and family and will soon offer users the ability to
upload photos and share vacation details on social networks.
    "This represents a new and unprecedented level of service in the Canadian
vacation industry," said Laird Munro, WestJet Vacations Director of
Operations. "We strive to give our guests a world-class experience from the
moment they book their vacation to the moment they return home. This program
provides us with new opportunities to connect with them in an innovative and
much more personalized way."
    eConcierge(TM) offers an unparalleled means for travel suppliers to
interact with customers, increase referrals and diversify revenues. Contac's
goal is to support these suppliers with a complete marketing and customer
retention solution that centralizes travel information so that they can spend
more time growing their business.
    "We are excited and proud to launch eConcierge(TM) with WestJet
Vacations," said Riaz Pisani, Contac's President and CEO. "eConcierge(TM)
represents a breakthrough customer marketing initiative and loyalty program
for the travel and hospitality industry, and for tour operators, an invaluable
means to increase incremental revenue and facilitate beneficial partnerships
with travel suppliers."
    With ongoing competition in the travel sector, tour operators and travel
agents are working harder to build their business and retain customers, many
of whom are becoming increasingly value conscious. "This is an ideal
opportunity for tour operators like WestJet Vacations to continue to
differentiate themselves by expanding service and increasing relevance using a
high-value offering that reaches out to customers in a personalized way," said
    Both Contac and WestJet Vacations predict that eConcierge(TM) will assist
customers in finding and purchasing trip-related products and services
post-booking, and serve to build increased guest loyalty to create more
targeted communications in the future. The program's emphasis on
personalization is expected to generate significantly higher response and
conversion rates from users. eConcierge(TM) is launching in more than 30
WestJet Vacations' destinations with more being added.

    This press release contains forward looking statements relating to future
events that involve risks and uncertainties. Specifically, this release
contains forward-looking information regarding the schedule for WestJet
Vacations' implementation of eConcierge(TM) and anticipated impact of
eConcierge(TM) upon WestJet Vacations' business. These statements are based on
WestJet Vacation's current beliefs and operational plans. These statements are
only predictions and actual results could differ materially from those
anticipated in these statements based upon a number of factors including those
identified in WestJet Airline Ltd.'s filings with the Canadian Security
Regulators which are available under the company's profile at sedar.com.
WestJet Vacations does not undertake to update these forward-looking
statements, except as required by law.

    About WestJet Vacations

    WestJet Vacations provides guests with affordable, reliable and easy to
book travel experiences to 55 destinations in eight countries, including
Canada, United States, Mexico and the Caribbean. Leveraging WestJet's fun and
friendly image, extensive network and world-class guest experience, WestJet
Vacations offers guests a personalized, once-in-a-lifetime vacation
experience. For more information, visit westjetvacations.com.

    About Contac

    Contac (contacservices.com) is Canada's largest direct marketing, print
and fulfillment company specializing in personalized 1 to 1 communications
that build brand and customer loyalty. Originally founded in 1978 as a third
party logistics company for the travel industry, Contac expanded its services
to become the only single-source solution in North America to seamlessly
create, produce and deliver personalized 1 to 1 marketing. Today the company
provides the highest quality production, and fastest distribution of marketing
collateral to major brands around the world. Headquartered in Vancouver, B.C.,
Contac has facilities in Toronto and Montreal, with regional locations in
Europe and Asia.

For further information:

For further information: Media Contacts: Jacqui Colby, Contac Services, 
(604) 688-5523, Jacqui.Colby@contacservices.com; Robert Palmer, WestJet
Vacations, 1-888-954-6397, ropalmer@westjet.com

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