WestJet signs on with Carbonzero to provide carbon offsets to Guests

TORONTO, Dec. 14, 2011 /CNW/ - Carbonzero is pleased to announce that they have been selected as the official carbon offset provider for WestJet, Canada's leading low-fare airline, providing safe air transportation within North America and internationally. As part of WestJet's environmental commitment, which includes one of the newest and most efficient fleets in North America, Carbonzero has developed a voluntary carbon offset program to allow WestJet's Guests to measure and mitigate the greenhouse gas emissions associated with air travel. Through this program, Guests will be able to offset their flight through their investments in verified projects that make real and measurable reductions in greenhouse gas emissions.

"We are pleased with our new relationship with Carbonzero," said Mike McNaney, WestJet Vice-President, Environment and Regulatory Affairs. "Many of our Guests are looking for an opportunity to offset their carbon footprint and we are confident that Carbonzero has quality offset programs, based in Canada, which will provide our Guests with that opportunity."

Guests booking air travel on westjet.com and WestJet Vacations will have the option to calculate their flight's carbon footprint and purchase carbon offsets through Carbonzero.ca at a discounted rate. The site will provide a variety of calculation tools and educational material to assist WestJet Guests in making an informed decision to offset their flight. WestJet Guests who decide to offset their flight will be provided with a digital certificate, fully auditable through the newly launched Carbonzero Registry.  The Carbonzero Registry, located at www.carbonzero.ca/registry is a public search portal for carbon offset certificate holders to review the project details associated with their offset purchase.

"The agreement between WestJet and Carbonzero will produce measurable, verified emissions reductions that will provide Canadians with clear environmental, economic and social benefits," said David Sharpless, Chairman and CEO of Carbonzero. "We support Canadian-based projects which create jobs, advance technology and support the local communities in which they originate."

Carbonzero will provide WestJet Guests a variety of carbon offsets of different standards and geographic locations. Starting with a Niagara, Ontario-based landfill gas to energy project and a Montreal, Quebec-based social housing energy efficiency project, Carbonzero will introduce new and exciting high-quality projects to WestJet Guests on a regular basis.

About WestJet:

WestJet is Canada's favourite airline, offering scheduled service throughout its 71-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. Named a J.D. Power 2011 Customer Service Champion, WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 97 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 38 aircraft through 2018, WestJet strives to be one of the five most successful international airlines in the world.

Connect with WestJet on Facebook at www.facebook.com/westjet
Follow WestJet on Twitter at www.twitter.com/westjet
Subscribe to WestJet on YouTube at www.youtube.com/westjet

About Carbonzero:

Carbonzero was founded in 2006 and has rapidly risen to become a leader in the design and implementation of corporate carbon reduction strategies and solutions. Carbonzero's approach, tools and services help organizations, governments and individuals prepare for the low carbon economy by aiding them to measure, manage, and mitigate their emissions. Focused on Canadian-based offset projects, Carbonzero is committed to providing the highest quality carbon offsets, sourced through the most stringent verification practices, based on a principle of transparency and open audit trail.

Please visit our website at: www.carbonzero.ca
The Carbonzero Registry: www.carbonzero.ca/registry
Follow Carbonzero on Twitter: @Carbonzero
Email us: info@carbonzero.ca

SOURCE Carbonzero

For further information:

WestJet Media Relations
1-888-WJ-4-NEWS (1-888-954-6397)
Email: media@westjet.com
              WestJet Investor Relations
1-877-493-7853
Email: investor_relations@westjet.com
                 
Dan Fraleigh
Director of Operations
(416) 640-8900 ext. 1001         
dan.fraleigh@carbonzero.ca    
              Jessie Tuttle
Director of Business Development
(416) 640-8900 ext. 2055
jessie.tuttle@carbonzero.ca

 

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