WestJet launches "moments" advertising campaign

Next chapter in airline's owner's campaign inspired by true stories from WestJet guests

CALGARY, May 9 /CNW/ - WestJet today announced the launch of a major new advertising campaign depicting true experiences of employees who go above and beyond to assist our guests. The campaign is the next chapter in WestJet's award-winning owner's campaign launched in 2005.

The campaign focuses on WestJet's caring culture and guest experience, and is centred around a series of heartwarming commercials based on kudos submitted by guests. The commercials feature WestJet employees who displayed extraordinary moments of caring toward guests.

"Every year we receive thousands of emails and letters from our guests telling us how WestJetters went out of their way to make their experience extra-special," said Lauri Feser, WestJet Vice-President, Marketing. "I am especially proud of this campaign because it's all about our WestJetters who bring their caring attitude to work every day."

The campaign consists of several commercials that will air on national television and in movies theatres across Canada, as well as online, digital and print advertising. It runs from May 9 to June 29, 2011.

About WestJet

WestJet is Canada's favourite airline, offering scheduled service throughout its 71-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. Named a J.D. Power 2011 Customer Service Champion, WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 95 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 40 aircraft through 2018, WestJet strives to be one of the five most successful international airlines in the world.

Connect with WestJet on Facebook at www.facebook.com/westjet

Follow WestJet on Twitter at www.twitter.com/westjet

Subscribe to WestJet on YouTube at www.youtube.com/westjet


For further information: Media contact: Robert Palmer, Media Relations, telephone: 1-888-WJ-4-NEWS (1-888-954-6397), email: media@westjet.com

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