WestJet, Canada's leading high-value low-cost airline, selects GuestLogix to enhance passenger experience and innovate on-board sales

    CALGARY and TORONTO, Sept. 15 /CNW/ - GuestLogix Inc. (TSX-V:GXI), the
leading provider of on-board retail technology and solutions to the airline
industry, today announced that WestJet Airlines Ltd. (TSX:WJA), Canada's
leading low-cost carrier, has selected the GuestLogix Mobile Virtual Store(TM)
for its domestic and international flights.
    "Delivering a great guest experience is at the heart of our culture,"
said Bob Cummings, WestJet Vice-President of Guest Experience and Marketing.
"We're always looking for new ways to enhance that experience. GuestLogix
provides us the ideal on-board retail platform to rapidly introduce new
products and services in our cabins to meet the needs of our growing number of
    The WestJet deal adds potentially another 15 million passenger trips
annually to the GuestLogix platform which includes proprietary handheld POS
devices and integrated software services. Operators simply pay for platform
access on a per transaction fee basis. The solution accepts all forms of
payment, including cash (in multiple currencies), credit cards, loyalty cards,
stored value cards, vouchers and coupon sales.
    The GuestLogix platform also enables seamless integration with WestJet's
in-flight entertainment (IFE) systems which will lead to additional
entertainment and merchandising opportunities in the future.
    "WestJet has all the ingredients to be a very successful on-board
retailer with its driven focus on high value and caring for customers," said
Tom Douramakos, President and CEO at GuestLogix. "Our solution can contribute
to their customer service levels as well as their bottom line in the face of
rising operating costs."

    About WestJet

    WestJet (www.westjet.com) is Canada's leading high-value low-cost airline
offering scheduled service throughout its 51-city North American and Caribbean
network. Named Canada's most admired corporate culture in 2005, 2006 and 2007,
WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom
and leather seats on its modern fleet of 76 Boeing Next-Generation 737
aircraft, and live seatback television provided by Bell ExpressVu. With future
confirmed deliveries for an additional 45 aircraft, bringing its fleet to 121
by 2013, WestJet strives to be the number one choice for travellers.

    About GuestLogix

    GuestLogix (www.guestlogix.com) is the leading provider of on-board
retail technology and solutions to the passenger travel industry. Through its
proprietary Mobile Virtual Store(TM) platform, the Company provides air, rail
and ferry operators the tools and products to become successful on-board
retailers, enhance service and drive ancillary revenue growth. With a customer
base consisting of world leading airlines such as American Airlines, Delta Air
Lines, Ryanair, Southwest Airlines, Germanwings, Thomsonfly and Alaska
Airlines, GuestLogix maintains agreements to serve more than a half billion
passenger trips annually.

    Forward-Looking Statements

    This news release includes certain forward-looking statements that are
based upon current expectations, which involve risks and uncertainties
associated with GuestLogix' business and the environment in which the business
operates. Any statements contained herein that are not statements of
historical facts may be deemed to be forward-looking, including those
identified by the expressions "anticipate", "believe", "plan", "estimate",
"expect", "intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not historical
facts, but reflect GuestLogix' current expectations regarding future results
or events. These forward-looking statements are subject to a number of risks
and uncertainties that could cause actual results or events to differ
materially from current expectations, including the matters discussed under
"Risks and Uncertainties" in the Filing Statement filed on July 14, 2008 with
the regulatory authorities. GuestLogix assumes no obligation to update the
forward-looking statements, or to update the reasons why actual results could
differ from those reflected in the forward-looking statements.

    (C) 2008 GuestLogix. All Rights Reserved.

    The TSX Venture Exchange Inc. has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

For further information:

For further information: Media/Analyst: Josef Zankowicz, VP Marketing &
Communications, GuestLogix, (647) 500-1563, josefz@guestlogix.com; Gillian
Bentley, Media Relations, WestJet, (888) 954-6397, gbentley@westjet.com;
Investor: Kristen Dickson, Equicom Group, (416) 476-7814,

Organization Profile

GuestLogix Inc.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890