West 49 Inc. reports second quarter sales

    - New stores drive continued sales momentum -

    Toronto Stock Exchange Symbol: WXX

    BURLINGTON, ON, Aug. 9 /CNW/ - West 49 Inc. (TSX: WXX) (the "Company"),
Canada's leading action sport retailer, today reported its sales performance
for the second quarter of fiscal 2008, ended July 28, 2007. Sales for the
quarter increased 6.8% to $42.4 million from $39.7 million for the second
quarter of last year. Most of the sales growth was attributable to new stores
opened since the end of the second quarter of last year. Second quarter
consolidated comparable stores sales increased 0.3%, including growth of 1.9%
at the Company's core West 49 banner, compared to the second quarter of last
    During the quarter, the Company opened three new stores: a West 49 store
in Timmins, Ontario, a D-Tox store in London, Ontario, and a Duke's Northshore
store in West Vancouver, British Columbia. Having opened seven new stores to
date, the Company is well on its way to achieving its target of opening ten to
twelve new stores in fiscal 2008. The Company also closed an Amnesia store in
Laval, Quebec, as previously disclosed. At the end of the quarter, the Company
was operating 130 stores compared to 118 stores at the end of the second
quarter of last year.
    "Our top line momentum carried forward into the second quarter, driven by
our continued success in opening new stores in both new and existing markets
across Canada," said Sam Baio, Chief Executive Officer of West 49 Inc. "Our
comparable store sales were impacted by two factors. First, during the quarter
we continued to be impacted by the transition to our new merchandising
strategy for Off The Wall. We believe that the new merchandising strategy,
which will begin to benefit our stores in the important Back to School selling
season, brings Off The Wall back in line with the banner's ideal customer.
Second, we experienced softer market conditions in Ontario where a large
number of our stores are located."
    For the year-to-date, sales increased 10.9% to $83.4 million from
$75.2 million last year. Year-to-date comparable store sales grew by 1.5%
compared to the year before, with the West 49 banner achieving comparable
store sales growth of 2.2%.
    West 49 Inc.'s second quarter earnings are expected to be reported
mid-September 2007.

    About West 49 Inc.

    West 49 Inc. is a leading Canadian multi-banner specialty retailer of
apparel, footwear, accessories and equipment related to skateboarding,
snowboarding, and surfing, as well as the music industry, and fashion-forward
young women. The Company's stores which are primarily mall-based, carry a
variety of high-performance, premium brand name and private label products
that fulfill the lifestyle need of identified target markets, primarily tweens
and teens (ages 10 through 18). The Company operates 130 stores in nine
provinces, under the banners West 49, Billabong, Off The Wall,
Amnesia/Arsenic, D-Tox, and Duke's Northshore, and an online retailer
www.boardzone.com. The Company's common shares are listed on the Toronto Stock
Exchange under the symbol WXX. West 49 Inc. has approximately 64 million
shares outstanding.

    Forward-looking statements

    Information in this news release that is not current or historical
factual information may constitute forward-looking information. Implicit in
this information are assumptions that, although considered reasonable by the
Company at the time of preparation, may prove to be incorrect. Readers are
cautioned that forward-looking information involves known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements to be materially different from any future results, performance
or achievements expressed or implied by the forward-looking information.
Accordingly, investors should not place undue reliance on forward-looking
information. The Company includes in publicly available documents filed from
time to time with securities commissions and the Toronto Stock Exchange, a
thorough discussion of the risk factors that can cause anticipated outcomes to
differ from actual outcomes. Forward-looking information is provided as of the
date of this news release, and the Company assumes no obligation to update or
revise them to reflect new events or circumstances.

For further information:

For further information: Rhonda Allen, Director, Finance, West 49 Inc.,
(905) 336-5454 x 224, E-mail: rallen@west49.com; Trevor Heisler, Investor
Relations, The Equicom Group Inc., (416) 815-0700 ext. 270, E-mail:

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