West 49 Inc. reports Back-to-School sales

    - Leading action sport retailer achieves sales growth of 3.7% -

    Toronto Stock Exchange Symbol: WXX

    BURLINGTON, ON, Sept. 27 /CNW/ - West 49 Inc. (TSX: WXX) (the "Company"),
Canada's leading action sport retailer, today reported its sales results for
its fiscal 2008 Back-to-School selling period. Net sales for the five week
period ended September 15, 2007 increased 3.7% to $31.0 million compared to
$29.9 million for the corresponding period a year ago. Most of the growth was
attributable to the opening of nine new stores since the Back-to-School
selling season of last year.
    For the Back-to-School selling period, the Company reported consolidated
comparable store sales growth of 0.6%, with comparable store sales growth of
2.1% from the Company's core West 49 banner, when compared to the same period
last year. For reference purposes, the Company achieved comparable stores
sales increases of 3.4% on a consolidated basis and 3.9% for the West 49
banner for the Back-to-School selling season last year.
    "We continued our top line momentum through the Back-to-School selling
season," said Sam Baio, Chief Executive Officer of West 49 Inc. "While we grew
our comparable stores sales on top of the growth the year before, we continued
to be impacted by the transitioning of Off The Wall to its new merchandising
strategy. However, progress was made and the impact was not as significant as
during our second quarter. As we continue to move new, more relevant
merchandise into the stores, we expect the new merchandising strategy to
bolster results at Off The Wall in the latter part of this year. Our
comparable store sales were also dampened by the continued weakness in the
Ontario retail climate, where a large number of our West 49 banner stores are
located. Importantly, when excluding the softer market conditions in Ontario,
our West 49 banner achieved comparable stores sales growth of 9.1% for the

    About West 49 Inc.

    West 49 Inc. is a leading Canadian multi-banner specialty retailer of
apparel, footwear, accessories and equipment related to skateboarding,
snowboarding, and surfing, as well as the music industry, and fashion-forward
young women. The Company's stores, which are primarily mall-based, carry a
variety of high-performance, premium brand name and private label products
that fulfill the lifestyle needs of identified target markets, primarily
tweens and teens (ages 10 through 18). As at September 15, 2007, the Company
operated 133 stores in nine provinces, under the banners West 49, Billabong,
Off The Wall, Amnesia/Arsenic, D-Tox, and Duke's Northshore, and an online
retailer www.boardzone.com. The Company's common shares are listed on the
Toronto Stock Exchange under the symbol WXX. The Company has approximately
64 million shares outstanding.

    Forward-looking statements

    Information in this news release that is not current or historical
factual information may constitute forward-looking information. Implicit in
this information are assumptions that, although considered reasonable by the
Company at the time of preparation, may prove to be incorrect. Readers are
cautioned that forward-looking information involves known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements to be materially different from any future results, performance
or achievements expressed or implied by the forward-looking information.
Accordingly, investors should not place undue reliance on forward-looking
information. The Company includes in publicly available documents filed from
time to time with securities commissions and the Toronto Stock Exchange, a
thorough discussion of the risk factors that can cause anticipated outcomes to
differ from actual outcomes. Forward-looking information is provided as of the
date of this news release, and the Company assumes no obligation to update or
revise them to reflect new events or circumstances.

For further information:

For further information: Rhonda Allen, Director, Finance, West 49 Inc.,
(905) 336-5454 x 224, rallen@west49.com; Trevor Heisler, Investor Relations,
The Equicom Group Inc., (416) 815-0700 ext. 270, theisler@equicomgroup.com

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